Some potential home buyers and sellers may pause their efforts to enjoy the summer. However, evidence suggests that buyers close on the best prices in the fall. Meaning, summer is a smart time to start looking for homes, and a crucial time for real estate agents. With this in mind, you’ll likely want to ramp up your summer real estate marketing on social media.
The good news is that Jigglar offers tons of summer real estate templates specifically designed for social media. You can also customize these designs to match your brand, include your contact information, and more.
In this post, we’ll discuss a few ways you can use summer real estate social media posts. Along the way, we’ll share seven Jigglar templates you can “steal” to get the job done. Let’s get started!
1. Create a Sense of Urgency
One great way you can leverage summer real estate marketing is by creating a sense of urgency. For example, you can remind your followers that the summer selling season is just around the corner:
For those who don’t know that real estate agents are still active in summer, this can help boost awareness. It could even be the nudge some people need to take action during the summer.
Additionally, this is the perfect time to feature seasonal summer imagery, like stunning tropical homes with pools. With Jigglar, you can easily swap in any image you like. Furthermore, you can customize any template to feature your brand colors.
2. Advertise Summer Events and Promotions
You can also use real estate social media posts to advertise summer events. For instance, you might want to create hype around an exclusive open house:
Alternatively, you could offer an exclusive deal to help you get listings, then market it on platforms like Facebook and Instagram:
Just make sure to include some personal branding elements, such as your logo and a professional portrait.
3. Highlight the Summer Holidays
When you post seasonal content on social media, your followers will know you’re still around. As a result, they may be more likely to engage with your real estate business.
With this in mind, you can create branded social media posts for summer holidays:
Jigglar has several eye-catching templates for the 4th of July, National Ice Cream Day, and more.
To maximize results, you may want to incorporate this type of post into your content calendar, using a scheduling tool to automate your real estate marketing.
4. Encourage Engagement
As we mentioned, summer can be an excellent time for real estate. That’s because the best deals are closed in the fall.
However, the reality is that there are some people who won’t be motivated enough to house hunt (or prep for selling) during their summer vacation. But, the good news is that you can still reach these people.
Since summer is ideal for scrolling through social media, you can also use this time to boost brand awareness and encourage engagement. For instance, you could invite your followers to participate in a low-commitment survey like the following:
People can complete this fun social media poll in a simple click. This sort of engagement with visual content may seem minor, but it’s how people come to recognize and remember your brand.
Polls like the following are also ideal for day-dreaming vacationers:
Or, if you already have a pretty engaged list of followers, you could ask a bit more from them. For example, you could invite them to comment about their dream home:
Jigglar has tons of these types of real estate posts for social, so you’ll be able to keep your audience engaged all summer long!
Conclusion
The summer selling season can be an excellent time to land new real estate clients. However, some people may need a bit of coaxing to commit to the real estate process during the summer months. Fortunately, you can use summer real estate social media posts from Jigglar to help ramp up your seasonal marketing efforts.
To recap, here are a few ways you can utilize real estate social media templates in summer:
- Create a sense of urgency.
- Advertise summer events and promotions.
- Lean in to the summer holidays.
- Encourage engagement.
Did any of these fun summer real estate templates for social media catch your eye? Sign up for a free Jigglar trial today to use them!
