5 Instagram Post Ideas for Real Estate Agents

Marketing your real estate services on social media is essential. However, it can be tricky to come up with unique content. If you’re not producing material regularly, your engagement might stagnate, and you could miss out on potential clients.

Fortunately, Jigglar has plenty of template options to help you quickly create customized Instagram content for your real estate services. Plus, all the templates enable you to add your business’s logo and information to generate posts quickly and easily. This can help engage your audience and get more clients.

In this post, we will discuss the benefits of using Instagram to market your real estate services. Then, we’ll review some Jigglar templates designed specifically for this platform. Let’s dive right in!

Why Instagram Is Essential for Real Estate Marketing

Social media is essential for every business’s marketing strategy, including selling houses. In fact, according to The Close, 82 percent of real estate agents believe they need to improve their social media presence.

Instagram is a great platform for promoting your real estate business. It is the world’s fourth most used social media platform, with over 1.4 billion users globally. This means that you can leverage significant advertising potential on this channel:

The Costello Rural Instagram page.

Instagram is also very visual, making it an excellent place to show off properties and relay important information to your audience. You can use it to take display pictures of new homes, create infographics, and promote yourself as a top agent.

5 Instagram Post Ideas For Real Estate Agents

Now that you know the benefits of using Instagram for your real estate business, it’s time to look at how to promote your services on this platform. Fortunately, Jigglar has plenty of customizable Instagram templates to show off your real estate services. Let’s take a look!

1. Open House

Having an open house is vital to attracting clients. It’s a way you show off a new property and increase the likelihood of closing a sale.

Furthermore, advertising an open house on Instagram is an excellent method to drum up interest and reach your audience. You might customize our Open Homes template to stand out on the platform:

The Open Homes template in Jigglar.

Here, you can enter important details, such as the address, the time of the open house, and your real estate logo. This data will give interested home buyers the information they need to come and check out your showing.

You can even reuse this post several times in your Instagram story to advertise your open house. That way, followers will know about your viewing and come if they’re interested. Don’t forget to add an attractive photo of the home!

2. Find Your Match

Sometimes, clients might be interested in purchasing a home but don’t know where to start. A “find your match” post can help entice customers to see which properties are available:

The Find Your Match template

Just enter your logo, agent headshot, and beautiful images of the home. This template also allows you to add your contact information, enabling your followers to reach out directly.

This template is suitable for both Instagram stories and regular posts. Plus, it can double as an eye-catching Facebook post.

3. Market Infographic

Providing specific information about your houses’ locations can communicate a lot to your potential buyers. It can help them know if a particular neighborhood is within their budget. Furthermore, you can entice potential clients to put their homes on the market by showing them what similar houses are worth:

The suburb infographic template from Jigglar.

Simply add the name, median sales price, and the number of sales in your target location. It’s also worth leveraging color psychology by changing the background to get clients excited.

4. Agent Profile

Giving your followers a snapshot of yourself as a real estate agent helps personalize your Instagram account. It also adds a human touch to your business, which can go a long way toward attracting new clients.

Jigglar has an agent profile template that includes your headshot and logo:

The agent profile template on Jigglar.

You can also add your contact information to this template. Therefore, posting this content on your Instagram page helps your audience know more about your agent services and gives them the means to contact you.

5. New Listing

If you don’t show off the houses you have for sale, interested clients won’t know what’s available. By posting about recent listings, you’ll give your followers a snapshot of what’s currently on the market.

For example, our New Listing template allows you to show off a recently available home:

Jigglar's New Listing template.

You’ll want to add important information such as addresses, images, and prices. You can even include the details of the house, like the number of bedrooms, bathrooms, and other standout features.

This template can be highly effective on Instagram because it provides plenty of space for beautiful photography. Make sure to show off the best features of your new listing, and you’re sure to attract some interest!


Creating new posts for social media can be a lot of work. Fortunately, by leveraging Jigglar’s Instagram templates, you can more easily promote your real estate services to your followers. This, in turn, can help you gain more clients and close more sales.

To recap, here are five Instagram post ideas for real estate agents: 

  1. Open house: Tell potential buyers the details of your next open house.
  2. Find your match: Entice clients to contact you and buy a home.
  3. Market infographic: Provide data on your target neighborhood.
  4. Agent profile: Tell your audience more about yourself.
  5. New listing: Show off the latest properties in your arsenal.

Are you ready to start creating Instagram content for your real estate business? Sign up for a Jigglar free trial today to access our expansive library of social media templates!

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