How to Create a Real Estate Agent Profile That Generates Leads

Creating a real estate agent profile can be daunting, especially if you have little graphic design experience and don’t want to hire someone to do it for you. Still, without an agent bio to advertise your skills and expertise, you’re likely missing out on business.

Luckily, designing your real estate agent profile can be simple when you have the right tools at your fingertips. Jigglar provides plenty of dynamic templates specifically for this purpose. All you’ll need to do is add some key elements, such as a headshot, a convincing call to action (CTA), and stats on your successes.

In this post, we’ll discuss the benefits of making an agent bio. Then, we’ll share five tips on how you can create a real estate agent profile that generates leads. Let’s get to it!

The Benefits of Creating a Real Estate Agent Profile

Digital marketing is a vital sales channel in the real estate industry and an agent profile should be a core element of your promotional strategy. As a real estate agent, you’ll need to gain the trust of your future clients.

The major benefit of an agent profile is that it can help you establish this credibility and trust:

real estate agent profile example

Moreover, a real estate agent bio is a very low pressure form of advertising, catching people at the beginning of the sales funnel. It provides a good opportunity to make a strong first impression.

Essentially, it functions like an elevated ‘about me’ page. It often includes a portrait photo, a brief description about your professional history, and an invitation to reach out. Additionally, if you use social media, it can lead readers to those profiles too. This allows them to continue following your career and will likely lead to new clients down the line.

5 Tips for Creating a Real Estate Agent Profile That Generates Leads

Now that you know a bit about the benefits of a real estate agent profile, let’s go over five tips for designing one that generates leads!

1. Use a Professional Headshot and Template

As we mentioned, your real estate agent profile is often your first chance to make a long-lasting impression. After all, the old saying, “you never get a second chance to make a first impression” couldn’t be more true.

Everything about your profile should be high quality and professional, from the images to the fonts. Therefore, you’d be wise to use a professional headshot.

You can seamlessly insert your portrait and logo into a Jigglar template. We even have an entire collection of ‘Agent Profile’ designs:

This can help take your design to the next level. This way, your profile will be organized and eye-catching. What’s more, you’ll be able to easily tweak key details without spending too much time on it. That way, you can get back to your other growth strategies!

2. Highlight Your Past Successes

Since your agent profile is all about building your credibility and authority, you’ll likely want to highlight your past successes as well. You can do this in a more traditional way, by listing your awards and accomplishments in simple text.

However, you may be able to draw more attention to your profile if you use a colorful infographic that presents your professional history or philosophy in a more accessible manner:

10 reasons to choose a real estate agent

Alternatively, you can go with a ‘hard evidence’ approach and display your successes via statistics:

active agent report Jigglar template

Regardless of your preferred approach, the key is to showcase your experience and skills. If you are just starting out, don’t worry, you can always display key credentials like your real estate license number and educational background.

3. Connect With Your Audience

We can’t emphasize enough the importance of mutual respect and trust when it comes to the relationship between a real estate agent and client. So, you’ll want to make sure you strike a balance of professionalism and approachability.

Marketing your skills and background is essential, but making a connection with your audience is equally important. Therefore, you should feel free to show a bit of personality in your real estate agent profile.

casual real estate agent profile

This may mean revealing a bit more about your journey as an agent or homeowner. Alternatively, you could create a slogan or catchphrase that readers begin to associate with your personality.

4. Encourage Your Readers with a Call to Action (CTA)

Since you ultimately want your real estate agent profile to help you garner sales, a call to action (CTA) is crucial. You’ll want to invite your audience to do something after viewing your profile.

There are many different ways to do this, but we’d recommend including something subtle at the bottom of your profile:

real estate agent profile with a call to action

For instance, you could say “Call me for a quote today!” and add your contact details. On the other hand, you could go for something that requires a little less investment, like inviting people to subscribe to your Instagram or Facebook profiles. While this may seem like a small ask, it’s an excellent way to organically expand your reach.

5. Market Your Profile Across Channels

We haven’t mentioned exactly where you should market your real estate agent profile because the choice is up to you. However, if you want to maximize the effectiveness of your bio, it’s best to advertise it across channels, including social media.

With Jigglar, you can create abbreviated versions of your original agent profile and share them on social channels like Instagram:

real estate agent bio on instagram

In fact, lots of our template come ready-made in the appropriate dimensions. This way, you don’t have to waste time tweaking things like size and layout.


Designing your own real estate agent profile may feel like a huge hurdle if you’re not familiar with photoshop or graphic design. However, you’ll need one if you want to be taken seriously in the industry. Plus, an agent bio is key in generating new leads for your business.

To recap, here are five tips for creating a real estate agent profile with Jigglar:

  1. Use a professional headshot and template.
  2. Highlight your past successes.
  3. Connect with your audience.
  4. Encourage your readers with a call to action (CTA).
  5. Market your profile across channels.

Want to get your real estate agent bio out there fast? Sign up for a free trial with Jigglar to start using our vast collection of templates today!

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