It’s hard to overstate the importance of social media marketing for any modern business, including social media. If you don’t exist on social media platforms, your business might as well not exist at all. That makes standing out in these platforms a necessity for any business that wants to thrive.
As a realtor, clients might often associate your business with hard-sales tactics, bus-bench ads, and other unsavory connotations. Being hands-on with your social media presence can turn that perception around and help position you as the perfect person to help clients sell their homes or buy new properties.
In this article, we’re going to guide you through three real estate marketing tips for standing out on social media. Let’s start by talking about marketing templates!
1. Use High-Quality Marketing Templates
The biggest differentiator between successful social media marketers and profiles that no one remembers is the quality of their posts. If you only publish text updates or use images that look like someone’s causing designed them, no one will take your business seriously.
As a realtor, you deal in properties that cost hundreds of thousands of dollars and sometimes millions. That means your marketing needs to be up to snuff if you don’t want to scare clients away.
A Jigglar account will give you access to hundreds of real estate marketing templates that you can use, both on and off social media. You can adapt templates to different formats and customize them to fit your business.
To get started, we recommend that you check out Jigglar’s social media template library. You can try Jigglar for free and get to work on creating new social media posts right away.
2. Engage With Your Followers
There are a lot of business pages and profiles on social media platforms that look like graveyards. There’s hardly anyone commenting on posts, and each publication only gets a handful of likes or shares.
The most effective way to get engagement in social media is to actually engage with your followers. When someone leaves a comment, answer it. If someone sends you a private message, make the time to read it. Having responses will encourage users to keep engaging with your posts and to share them.
It doesn’t take a lot of effort to engage with followers on social media. You can even respond to comments with only emojis if you don’t have anything to add to the conversation. However, simply making the effort to respond makes it more likely that those users will pay attention to your posts.
3. Publish Multiple Types of Content
One mistake that a lot of businesses make in social media is that they only publish one type of content. Realtors tend to stick to posts about listings and open homes. That makes sense from a business perspective, but it’s dreadfully boring for followers.
If you want to stand out on social media, you need diversity when it comes to your posts. One great way to do that is to publish social media templates that celebrate special holidays with your followers. Naturally, nothing is more special than Tequila Day:
That social media template comes from the Jigglar archives. Although it has nothing to do with real estate, it’s bound to spark a conversation among your followers. If you can get users to talk with each other on your social media profiles, that’s a massive win in terms of engagement.
Standing out in social media is hard, whether you’re an individual or a business. However, businesses sometimes have it easier, in the sense that a lot of their competitors don’t understand social media. When it comes to real estate, a lot of businesses have no clue about what they’re doing on social media.
If you want to stand out as a realtor on social media, here are three tips that are bound to help you get more followers and retain them:
- Use high-quality marketing templates.
- Engage with your followers.
- Publish multiple types of content.
Do you have any questions about how to stand out as a realtor on social media? Let’s talk about them in the comments section below!