Your Guide to Creating a Real Estate Marketing Social Media Schedule

It used to be that successful realtors advertised on bus stops and benches. Now, all of the top realtors in the market have moved on from plastering their faces on the streets onto social media. To succeed in social media, you need more than a great personality, though, you need engaging content and a schedule.

Yes, you read that right – you need a real estate marketing social media schedule. That schedule will help you plan posts well in advance and to publish them during peak activity times. That way, any new listings or posts that you put up will get the attention that they deserve.

In this article, we’re going to talk about just why social media is so important for realtors. Then we’ll go over a few tips to help you create a real estate marketing social media schedule. Let’s get to it!

Why Social Media Is Essential for Real Estate Marketing

As a realtor, the main ways in which you’ll do marketing will probably consist of physical materials (such as flyers and postcards) and social media posts. The latter type of marketing can be incredibly powerful if you manage to develop a sizable following.

The more followers you have, the greater the chances that your listings will get shared, that more people will attend open homes, and that you’ll close sales faster. Social media enables you to update followers about new listings and offers instantly, which is invaluable.

How to Create a Real Estate Marketing Social Media Schedule (3 Tips)

Marketing on social media can be difficult unless you’re an expert in the field. If you’re working on your own, you’ll need to leverage helpful tools and best practices to get good results. Let’s start by talking about social media real estate templates.

1. Use Social Media Real Estate Templates

One of the biggest challenges of marketing as a realtor in social media is having to come up with designs for posts. Plain text won’t do if you want to succeed in social media and some platforms won’t even let you publish posts without accompanying images.

If you’re not a designer or working with one, coming up with great imagery can be a massive challenge. However, working with designers brings its own set of challenges, such as high costs and having to wait for deliverables.

Using real estate social media marketing templates such as the ones that you can find on Jigglar offers a great alternative:

Social media post templates from Jigglar

If you have a Jigglar account, you can pick from hundreds of real estate templates and customize them to your needs. The Jigglar editor is remarkably easy to use and once you get the hang of it, you’ll be able to create social media posts in a matter of minutes:

The Jigglar editor

Jigglar is far from the only service that offers templates for social media posts. However, Jigglar is unique in that all of its templates are designed for real estate agencies and realtors. That means you have templates available for everything from open homes to housing market reports, and you can use as many of them as you like.

2. Identify the Ideal Social Media Publication Times

It might surprise you to know that the peak activity times on social media platforms vary from one service to another. Facebook activity tends to peak in the morning, whereas Instagram users love Wednesdays (for some reason). Here are the specific peak times for both platforms:

  1. Facebook: We recommend that you schedule posts around 8 AM-12 PM on Tuesdays and Thursdays.
  2. Instagram: Peak activity times are around 11 AM on most days, but particularly on Wednesdays.

Ideally, you’ll schedule social media posts around peak activity times to maximize their reach. We’re focusing on those two platforms because they’re the most popular options for realtors.

3. Use a Social Media Scheduling Tool

If you’re publishing social media posts manually at set times, you’re doing things wrong. There are plenty of services that will enable you to draft social media posts, schedule them, and then publish those automatically when the time comes.

A social media scheduling tool

The advantage of using these tools is that you can set aside a little time for social media planning on a weekly or monthly schedule and then forget about it. That leaves you time to reply to PMs and to comments on your posts.

If you want to read more about these services, this article will point you toward the eight best social media scheduling tools that you can use. These tools will save you time whether you work in real estate or any other field that relies heavily on social media.


Social media is an essential marketing channel for realtors. If you’re still relying solely on bus bench ads and flyers to get new leads, you’re doing it all wrong. Social media enables you to reach a much broader audience of potential sellers and buyers, all at a lower cost.

To get the most out of social media marketing, you need a schedule. Here’s what we recommend that you do as a realtor:

  1. Use social media real estate templates.
  2. Identify the ideal social media publication times.
  3. Use a social media scheduling tool.

Are you ready to get to work on your next real estate social media post? Try out Jigglar for free and check out our library of social media marketing templates.

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