Real Estate Marketing for Social Media: 4 Best Practices

Promoting your listings on multiple channels can help increase their visibility. Platforms like Instagram and Facebook can be particularly effective. However, if you’re new to real estate marketing for social media, you might be wondering how to take full advantage of these channels.

Fortunately, you don’t need to become an expert in social media marketing to gain more leads. By following a few best practices, like using our Jigglar templates to create high-quality graphics, you can expand your reach and potentially secure more sales.

In this post, we’ll take a closer look at real estate marketing for social media and what it involves. Then, we’ll discuss a few tips for building an online presence. Let’s get started!

An Introduction to Real Estate Marketing for Social Media

Social media is a popular marketing tool among real estate agents. In fact, 90 percent of agents use Facebook to promote their listings, while 52 percent use Instagram.

While these figures suggest that social media can be an effective tool (otherwise you wouldn’t see so many agents using it), they also show that the market can be quite competitive. Without the right tools, you might struggle to make your listings stand out in people’s feeds.

Therefore, if you want to implement real estate marketing for social media, you’ll need to have a solid strategy. For starters, you’ll want to make sure that you focus your efforts on the right channels.

Given that both Facebook and Instagram are media-heavy platforms, you might want to start with them. You could post high-quality videos, images, and reels of your properties. Plus, if you wanted to boost your reach, you could run targeted ads and display them to users in your local area. 

Once you’ve established which social media platforms you want to use, you’ll need to make sure that you keep your page active with fresh content. This will help you grow your following and put your listings in front of a larger audience.

Real Estate Marketing for Social Media: 4 Best Practices

Now that you understand the importance of real estate marketing for social media, let’s look at some best practices to help you master it. 

1. Adapt Your Content to the Platform

Each social media channel is built for a specific type of content. For example, if you’re posting images on Instagram, they should ideally have a vertical layout. Meanwhile, horizontal images are better suited for platforms like Facebook and Twitter.

It’s also worth noting that Instagram does not support links in posts. Therefore, if you want to direct users to your listings page, you’ll need to add the link in your bio instead:

Real estate marketing for social media

For this reason, you might want to use Instagram to promote events, share infographics, and advertise your services. Meanwhile, you could post your listings on Facebook and add a link to the relevant page on your site. 

2. Use High-Quality Graphics

Whether you’re creating posts for Instagram or Facebook, you’ll need to make sure that you only share high-quality content. Blurry images or poorly designed graphics can make you look unprofessional.

Fortunately, you can use our Jigglar social media templates to design your graphics. All you need to do is add your own logo and contact details:

Instagram post template by Jigglar.

You’ll find designs for Instagram stories, Facebook posts, Facebook covers, and other types of social media content:

Instagram story template by Jigglar.

Our templates are fully customizable. This means you can also change the colors, typography, and layout. 

3. Post consistently

Creating high-quality graphics is not enough. Part of your real estate marketing for social media should also involve posting content on a regular and consistent basis. 

If you post sporadically, you’ll be diminishing your online presence. Plus, if you’re inactive for some weeks, people might think that you’ve gone out of business and decide to contact another agency.

We recommend that you post at least three times a week. You don’t need to share an advert or listing every time you post. 

For example, you could use our Jigglar templates to share some tips for selling or buying a home:

Instagram story template by Jigglar.

You could even share a photo of your neighborhood, talk about the best attractions in your town or city, and publish some interesting figures about the property market in your area:

Jigglar template for real estate marketing for social media.

After all, you wouldn’t want to come across as an “aggressive seller”. A healthy mix of promotional posts and educational ones can help you attract new leads and build trust with your followers. 

4. Engage with your followers

Finally, you’ll want to make sure that you engage with your followers. Some users might ask questions about listings or share their feedback on your services. You might even get a complaint once in a while.

Replying to comments will show followers that you take their feedback seriously. You’ll also want to try answering queries and questions in a timely manner. Some users might get frustrated if they haven’t heard from you after a few days. 


Social media is a popular marketing tool among real estate agents. You can use it to promote your listings with professional photos and videos, and reach a wider audience with paid ads. 

To recap, here are four best practices to keep in mind when using real estate marketing for social media: 

  • Adapt your content to the platform.
  • Use high-quality graphics.
  • Post consistently.
  • Engage with your followers. 

At Jigglar, we offer several real estate templates for different social media platforms, including Facebook and Instagram. Sign up for a free trial today!

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