Instagram For Real Estate

The Ultimate Guide To Instagram For Real Estate Agents

If you’re not using social media to promote your real estate business, then you’re missing out on a significant number of potential leads. Out of all the big-name social media platforms, Instagram is perhaps the one with the most potential to increase your business.

Using Instagram, you can show off new properties, help interested parties get in touch with you and more. If you’re just getting started using Instagram for real estate, though, you’ll need some help. Let’s go over all the basics!

5 Tips to Master Instagram for Real Estate Agents

Using Instagram to promote your business comes down to consistency and publishing excellent content. In this guide, we’ll show you how to do that as a real estate agent.

1. Publish New Content Often

If you want your real estate Instagram profile to gain the following it deserves, you need to be active. That means publishing new content often so you can remain a part of your follower’s feeds and appear in front of new users.

For Instagram, a good rule of thumb is to publish one new post per day and experiment with different hashtags until you find the ones that provide your business with the best results.

One post a day might sound like a lot, but keep in mind that on average, users spend around 72 minutes per day on Instagram. That means the average user goes through a massive amount of content every day, so one post a day from you won’t overwhelm your audience.

As for what type of content to post, you need to keep things varied. Regular picture posts will be uour bread and butter, but you can and should take advantage of stories as well. 

With Jigglar, you get access to a masive library of templates for social media content, which can help you keep up with that intense posting schedule.

2. Advertise Open Home Events

In general, people love getting invited to exclusive events such as open homes. For potential buyers, open homes give them an excuse to socialize, find a potential new house, and have a little fun. Using Instagram, you can advertise upcoming open homes in style:

An example of a real estate Instagram story.

Take that Instagram story template, for example. It enables you to inform your followers about multiple upcoming listings and you can re-use it periodically to keep everyone in the loop.

Jigglar also includes dozens of templates for individual open home followings, including signup sheets you can use. Once you have a new event in the books, make sure to upload a post about it to Instagram well in advance so your followers can plan their schedules around it.

3. Show Off New Property Listings

Instagram provides the perfect platform to show off new properties in your portfolio. If users visit your profile and only see listings from months ago, then you’re doing something wrong.

Uploading pictures of your new listings is easy, but if you’re going to build a following on Instagram, you need to do it in style. Through Jigglar, you can use dozens of new listing templates that you can customize with photos of your own:

Some examples of real estate listing templates for Instagram.

When it comes to new listings, you can upload both a regular post and a story. That’s two publications in one fell swoop.

4. Create New Posts Around Seasonal Events

If you’re ever unsure about what to share on your Instagram profile, you only need to take a look at your calendar. There’s always some seasonal event coming up, which gives you the perfect opportunity to upload what we call a ‘feel-good’ post:

Seasonal flyer templates for Instagram.

Jigglar lets you take advantage of dozens of ready-to-go seasonal post and flyer designs for your Instagram profile. All you need to do is add your own logo and real estate business name and you have a new post you can add to Instagram.

5. Develop a Unique Branding Style

One of the biggest challenges of growing an Instagram account for real estate agents is being able to develop your own identity. If you want to attract a specific type of user, you need to mould your Instagram profile around a brand that targets that persona.

Think about it this way – if your real estate business focuses on high-end properties, you want the publications you upload to reflect that:

A luxury home real estate flyer for Instagram.

Ideally, all your stories and Instagram posts should share similar branding elements. Your logo, for example, is a given, but also the colors and the language that you use.

Over time, your audience should come to trust those branding elements, which is only possible if you’re consistent. That consistency goes for both your posting schedule and the type of content that you publish.


Using Instagram for real estate is a fantastic way to nurture new leads and to build an online presence. On average, users spend around 72 minutes per day on Instagram, which is an insane number. If your real estate business can capture some of that attention, then you’ll be well on your way to closing more sales.

If you’re just getting started using Instagram for real estate, here are five tips to keep in mind:

  1. Publish new content often.
  2. Advertise open home events.
  3. Show off new property listings.
  4. Create new posts around seasonal events.
  5. Develop a unique branding style.

Do you have any questions about how to use Instagram for real estate? Let’s talk about them in the comments section below!

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