5 Real Estate Templates to Increase Your Social Media Engagement

Social media marketing is one of the best ways to attract clients in today’s real estate market. To succeed, you need to be able to quickly deliver your message and stand out from the crowd.

Social media templates are a great way to create effective and easily-recognizable content. Once you have established a pattern, your audience should be more likely to notice and interact with your posts.

In this article, we will look at some effective social media templates for real estate, and explain how they can improve your engagement and hopefully your sales. Let’s take a look!

Why Social Media Marketing Is Worth Your Time

Successful marketing requires you to go where your audience is, and that’s on social media platforms. Like real estate, social media is a fast-paced game where you have to compete for the attention of prospective clients. Setting yourself apart is necessary to stay ahead of the competition. 

Social media templates allow you to make effective and attractive posts in a fraction of the time it would take to build them from scratch. These posts will look more professional than a few lines of text, and improve audience engagement while helping you establish a brand image

5 Real Estate Templates to Increase Your Social Media Engagement

While no two social media campaigns are the same, there are some universal strategies for improving audience engagement. Whether you focus on a single platform or diversify across multiple sites, leveraging the features and advantages of each one can improve your audience interactions. Below are some tried-and-true templates that can help you connect with your target audience.

1. Which home would you buy?

Which home template

For better or worse, people like sharing their opinions on social media. It may seem obvious, but a great way to connect with your audience is to simply ask them a question on your Facebook page. With the “Which home would you buy?” template, you can easily show prospective clients some real or dream properties to see what they like best.

Using an attractive template like this one can motivate potential clients to give their answers and reasoning in the comments. This creates an opportunity to respond and start a conversation. Then you can guide the conversation to houses on the market that share similar features, and use that as a jumping-off point to set up a showing.

2. Which interior do you like most?

Which interior template

Similar to the previous example, the “Which interior do you like most?” template encourages prospective clients to give direct answers. The difference is that this template leverages the reaction feature of Facebook (and other social media platforms), making it quick and easy for people to cast their votes. 

Inevitably, some people will also comment to explain or defend their votes, providing an opportunity to start a conversation. However, even the reactions alone help to improve the visibility of your future posts via Facebook’s algorithm, making posts like these a key part of your rotation. 

3. Just Listed

Just Listed template

The “Just Listed” template has a more vertical design that’s optimized for Instagram Stories and Facebook Reels. These new features attract a lot of attention, and are worth looking into as a social media marketing tool. In this example, viewers are enticed to interact by swiping up to see more about a property they like.

While this method is less likely to spark conversation, it leverages natural curiosity to motivate your audience to swipe up for more details. This is a fun and easy way to deliver more information while presenting an attractive, uncluttered image.

4. International Coffee Day

International Coffee template

Everybody loves free stuff (and coffee). Giveaways are a great way to generate audience engagement and connect with potential clients. 

The “International Coffee Day” template is just one example of how you could reward your audience for taking a simple action that could hopefully turn into a lead. Another option is to reward your audience with an entry for a chance to win a greater prize. Giveaways are a fun way to interact with your audience and encourage them to stop and read your future posts. 

5. Happy Thanksgiving Day

Happy Thanksgiving template

The “International Coffee Day” template above is one example of how holidays (even small ones) can make a strong post topic. You can use fun and meaningful holidays as an opportunity to express your gratitude to your audience and connect with them on a personal level. 

The “Happy Thanksgiving Day” template is a simple example that you can use to share goodwill and make yourself more approachable. It can be hard to come up with ideas to post about every day, so take advantage of holidays as an easy way to share kind words with your audience (and receive some likes and comments in return).


Templates offer an easy way to create effective social media posts that drive engagement with your audience. They not only save you time, but allow you to establish a pattern your audience will come to recognize and appreciate.

These templates are just a few examples available with a free trial of Jigglar that take advantage of these proven posting strategies:

  1. Asking a question to create conversation and community
  2. Voting with emojis as a fun way to gain insight and improve your visibility
  3. Hiding details behind a swipe to entice your audience to learn more
  4. Motivating your audience to take an action and check back later via giveaways
  5. Creating holiday-themed content to join in the fun and spread goodwill

Do you know of other templates that are great for gathering social media traction? Share them with us in the comments below!

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