As a real estate agent, you’re part of a cutthroat field. Every realtor in your area will be fighting for a lot of the same listings, so if you want to stand out, you need to embrace marketing. These days that means being online and building a reputation across multiple websites and platforms. If you’re new to real estate marketing online, the process can be daunting.
The good news is, if you put in the effort, online marketing can pay off big time. You’ll be able to reach customers that would otherwise never hear of you, promote listings to a massive audience, and get leads without needing to move from the office.
In this article, we’ll talk about why real estate agents should market online. Then we’ll give you several tips to get started with real estate marketing online. Let’s get to it!
Why Every Real Estate Agent Should Be Marketing Online
According to the National Association of Realtors, 93% of homebuyers use the internet to look for properties. Most of your potential customers are terminally online, and they’re much more likely to hear from you if you’re on social media or do local Search Engine Optimization (SEO).
That is not to say offline marketing is dead. If you live in a hot real estate market, you’re bound to see ads for realtors everywhere. They’re still on bus benches, sending flyers, and doing local networking. However, there’s no reason why both strategies shouldn’t go hand in hand.
As a realtor, you should try to meet customers directly whenever possible. After all, there are few things as powerful as handing someone your card and telling them they can call if they have any real estate needs. However, if you want to reach as many potential customers as possible, you need to be online.
How to Get Started with Real Estate Marketing Online
Real estate marketing online can be intimidating because there’s so much you can do. In this guide, we’ll break down what your first steps should be. If you follow these tips, you’ll develop a strong marketing strategy that will help you reach more clients.
Use Multiple Social Media Platforms
When it comes to real estate marketing, social media is your friend. To get started, create professional profiles on platforms such as Facebook and Instagram. Those two are the best platforms for realtors, so that’s where most of your efforts should go.
If you already have personal profiles, don’t worry. You can set up business pages so you can keep your personal profiles for friends only.
You can use these platforms to showcase listings, share relevant industry news and tips, and engage with your followers. Don’t be afraid to get personal – share your interests, hobbies, and achievements to help potential clients get to know you on a deeper level.
Establish a Clear Brand
Your brand is what sets you apart from other real estate agents. It’s what makes you memorable and trustworthy in the eyes of potential clients. A realtor’s brand can be anything from being available whenever clients need him, to focusing on luxury homes or in listings in specific areas. The more unique the brand, the better, as it will be easier for people to remember you.
To establish a clear brand online, start by creating a logo and color scheme that reflects your personality and values. Use these elements consistently across all your online platforms, including your website, social media profiles, and email signature.
Use Real Estate Marketing Templates
Creating marketing materials from scratch can be time-consuming and plain overwhelming if you’re not a designer. Hiring professional marketers or graphic designers is always a great idea, but sometimes, you might not have the budget for it.
The easiest way to create engaging real estate marketing materials is to use templates. With Jigglar, you get access to a library of modern real estate templates you can use everywhere from websites to social media, and even for real-life marketing campaigns:
All the templates you’ve seen so far in this article come from the Jigglar archives. Every template is fully customizable and their design ensures that marketing materials will look professional and cohesive.
If you’re a realtor, you need to start thinking about digital marketing. Using social media and a website to promote your services can get you a lot more leads than sticking with traditional marketing methods. A lot of your realtor competitors are probably still stuck using just flyers and mailers (and they do work!) so taking the fight to social media and other platforms will give you a strong edge over them.
Getting started with real estate marketing online can be a lot easier than you imagine. Here are the first steps you should take:
- Use multiple social media platforms.
- Establish a clear brand.
- Use real estate marketing templates.
Do you have any questions about how to get started with real estate marketing online? Let’s talk about them in the comments section below!