How to Improve Your Facebook Real Estate Ads

Facebook real estate ads offer an excellent way to reach people. They enable you to share listings, advertise your services, and more. However, you might not be sure how to create an effective ad campaign.

The good news is that tools like Jigglar offer tons of real estate templates that can help you level up your real estate ads on various social channels. What’s more, when you’re using pre-made, customizable designs, you’ll be able to boost your productivity.

In this post, we’ll introduce you to Facebook real estate ads and their many benefits. Then, we’ll share three easy ways you can optimize them. Let’s dive right in!

An Introduction to Facebook Real Estate Ads

When it comes to real estate, there are two types of ad campaigns you can launch using Facebook. The first option is with the standard Facebook ads platform:

Facebook ads

With this tool, you can create ad campaigns in tons of different formats using various types of media. For instance, your ads can feature photos, stories, videos, and even product collections.

If you’re using Facebook ads for business, you’ll be able to cater your campaign to your goals. However, generally, you’ll be aiming to achieve broad objectives like building brand awareness and targeting certain groups of customers.

Meanwhile, Meta offers Facebook real estate ads, which are specifically geared toward property businesses:

Facebook real estate ads

Using this option, you can seamlessly share your property listings on various social media platforms.

With both types of ad campaigns, you’ll need to meet some minimum requirements. For example, for real estate ads, you’ll need a Facebook page, a Facebook ad account, etc.

Now, let’s look at some of the benefits of using Facebook real estate ads:

  • Increase your online presence and boost brand awareness
  • Easily promote listings on Facebook, Instagram, and Messenger
  • Get access to highly relevant audiences (users who searched for similar listings)

Overall, both of these tools will allow you to run advanced (and effective) ad campaigns with minimum effort.

3 Ways to Optimize Your Facebook Real Estate Ads

Now that you know a bit more about Facebook ads and how you can use them to benefit your real estate business, we’re going to share three ways you can optimize them!

1. Introduce Yourself

As we discussed, Facebook real estate ads let you promote targeted listings. However, if you’re new to real estate, you’ll likely want to work on building up your brand before you can advertise properties.

One great way to get yourself out there is to create an ad campaign simply introducing yourself (and your services) to the right audience. Since Facebook allows you to use a variety of formats, you could experiment with standard images, videos, banners, and even carousels.

Jigglar offers tons of customizable agent profile templates with stunning visuals. For example, if you want to advertise your services, you could create a Facebook or Instagram post that is a carousel beginning with the following:

Instagram ad for a real estate agent

Since this template is actually a collection that contains multiple pages, you could talk about your services in the following slides. Alternatively, you may want to introduce yourself in one fell swoop:

A real estate ad for Facebook or Instagram

This template is an excellent option because all you have to do is add your portrait and logo. Then, you can swap out some photos to represent your own listings or past sales.

2. Use Listing Templates

The best part about real estate campaigns for Facebook is that your listings will be more likely to reach the right audience. So, you’ll want to make a strong impression.

To gain user attention, make sure you’re using only high-quality, professional photos of your properties. Additionally, your visuals should be in line with your brand:

Jigglar real estate listing template

With Jigglar, you can easily modify the colors in any template to match your preferred color palette:

Customized real estate listing template

Furthermore, you can make other simple changes to the template’s text. This way, you can use it in combination with other designs or property images. When you use a real estate tool to streamline your content creation process, you’ll maximize your effectiveness and be able to get more done.

3. Share Helpful Infographics

If you find yourself in a lull when it comes to listings and sales, it’s always a good idea to keep your business on people’s minds, even if they don’t need your services right this moment. Real estate infographics are a great way to do this.

Jigglar has an entire category dedicated to this type of content. What’s more, lots of templates are specifically meant for Facebook and Instagram:

Real estate infographic for Facebook or Instagram

The sky is really the limit when it comes to infographics. For example, you can help people by providing them with home inspection checklists or making them aware of median house prices in their area:

Average house prices infographic for social media

Of course, you won’t want to ‘waste’ your ad budget when you don’t have much to share in terms of properties. Still, this type of useful visual content can help you gain clients in the long run, ultimately boosting your profits and success!


Running ads on Facebook and Instagram can be a great way to bolster your real estate business. However, starting your first campaign can be daunting, and you might need to tweak it in order to see real results. Fortunately, if you follow a few simple real estate marketing strategies, you’ll be able to maximize your efforts.

To review, here are three ways you can optimize your Facebook real estate ads:

  1. Introduce yourself.
  2. Use listing templates.
  3. Share helpful infographics.

Do you want to improve your Facebook ad campaigns using eye-catching real estate visuals? Sign up for a Jigglar free trial to check out our extensive library of designs for Facebook and Instagram!

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