4 Essentials for Your Real Estate Brand Kit

As a real estate agent, communicating your value, experience, and unique selling point (USP) can be a challenge. Cohesive real estate branding can help convey your level of professionalism and expertise. However, if you’re not a seasoned marketer, you might not know how to create a brand kit.

Fortunately, you can use Jigglar templates to create a real estate brand kit that gives you a clear visual identity and a consistent voice in the market. This can help boost brand recognizability, build trust, and attract new clients.

In this post, we’ll look at what a real estate brand kit is and why it’s important to have one. Then, we’ll cover some of the essentials for your real estate brand kit. Let’s get to it!

What Is a Real Estate Brand Kit and Why Is It Important to Have One?

A real estate brand kit is a collection of marketing assets that use the same voice, tone, and visual appeal to represent an agency or agent. It creates a through line for communications, whether they come from a traditional real estate flyer or an Instagram post.

Essentially, it establishes your real estate brand identity by standardizing how you present yourself. When you use consistent messaging and visuals, people will begin to associate you with them.

So, for example, if you sell luxury summer homes year-round, you’ll want your audience to think of you first when this specific need arises. To do this, you could use use vibrant colors, tropical imagery, and customer testimonials to establish yourself as the go-to real estate agent for vacation homes.

Brand consistency also builds trust. If you’re projecting the same image to potential clients across channels, you’re communicating more than what’s in your messaging. You’re communicating that you’re stable and established, which can build their confidence in you.

4 Essentials for Your Real Estate Brand Kit

Now that we’ve gone over what a real estate brand kit is and why it’s important to have one, let’s take a look at four essential elements to include.

1. Your Agent Profile

Your agent profile is one of the most essential parts of creating a brand identity. It puts a face to your name and provides a platform for you to present your USP. This includes your personality, experience, credentials, and anything else you think is relevant.

The goal is to set yourself apart from your peers. Jigglar offers several complete Brand Kits that include a template for an agent profile:

A real estate agent profile template in the Boston Blush collection from Jigglar

The above example is from the Boston Blush collection, which comes with tons of other matching templates to help you build a cohesive real estate branding kit.

If you’re looking for a template with a pop of color, you might be more interested in the one offered in The Manhattan Brand Kit:

A real estate agent profile template in The Manhattan brand kit by Jigglar

As you can see, each agent profile template has ample space for headshots or any other professional photos you may want to use. You also get room for your bio, which allows you to introduce yourself to potential clients.

2. Pre-Listing Kit

A pre-listing kit is where you can make a case for why sellers should select you as their real estate agent. It briefly covers who you are, past sales, client testimonials, and more.

Also, it usually includes a questionnaire for the seller to fill out so you can get to know their property and goals better:

An about us page that describes the real estate agency with a bullet list and has three photos organized in a tile pattern at the top.

The above example is also from the Boston Blush collection, but let’s check out the Pre-listing option from The Manhattan collection:

A pre-listing kit is another opportunity for real estate branding

Our Jigglar editor makes it easy to customize these templates to match your brand vision. You can change colors and logos to keep your visuals consistent across your brand kit:

A pre-listing template that has been customized with unique branded colors

Plus, every page has a placeholder for your headshot and logo, and there’s plenty of opportunity to incorporate other graphic elements.

Essentially, Jigglar’s Brand Kits can make it super easy to plug and play all your information and visuals, enabling you to launch a comprehensive real estate marketing strategy in no time.

3. Client Checklists

Whether your clients are buying or selling, they can benefit from real estate checklists of common tasks. For instance, a home buyers’ checklist is a great way to engage with potential clients.

This document lists everything buyers need to do, from interviewing agents to moving into their new home. Our home buyers’ checklist templates clearly present the steps. And, when you’re using the Urban Times Brand Kit you can present them with a sleek and modern design:

A list of activities a home buyer needs to do toward the end of the process, including getting home insurance, finalizing financing with the lender, and doing a final walkthrough.

Similarly, our moving checklist templates lay out everything your client needs to do, starting as much as eight weeks before move-out day:

A checklist including activities the client should do eight and seven weeks before their moving day.

Finally, your branded home sellers’ to-do list can help your clients present their home in the best possible light for potential buyers. It covers what they need to do to potentially sell their home faster and at a higher price:

A home seller checklist with real estate branding colors

Providing these checklists is great for helping clients navigate the complicated processes of buying or selling a home. Plus, making your clients’ lives easier is a good way to earn word-of-mouth referrals.

4. Social Media Templates

A whopping 78 percent of businesses on social media outsell those not on social media. So having a presence on platforms like Facebook and Instagram is a must.

Luckily, Jigglar has you covered in this department too. All of our pre-designed Brand Kits include crucial social media templates, including some that advertise new listings:

A Jigglar template for advertising new listings on social media

You can also easily tweak other social media templates to match your real estate branding kit:

A Jigglar template for marketing an open house on social media

For instance, our templates for Facebook and Instagram posts are great for timely events like open houses. We even offer formats for cover photos and “stories”.


Using real estate a brand kit makes it easy to deliver a consistent message and build a visual brand across all platforms. This can help you establish your brand identity, build trust, and stand out in the market. 

Here are the four essentials for your real estate branding kit:

  1. Your agent profile
  2. Pre-listing kit
  3. Checklists
  4. Social media templates

Want to launch your real estate marketing campaign in record time using one of our complete Brand Kits? Sign up for a Jigglar free trial today!

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