There are many ways to grab peoples’ attention and increase their trust. One of the most effective strategies is to let your other customers do the talking for you. That’s where real estate client testimonials come in handy.
Whether you’re targeting sellers or buyers (or both), sharing positive reviews and feedback you’ve received from past clients can help demonstrate your credibility and generate new leads. Including testimonials from real people in your marketing materials can add a personal touch and make you seem more friendly and approachable.
In this post, we’ll discuss the importance of client testimonials and when it makes sense to have them in your marketing materials. Then we’ll offer some tips for asking for them before providing you with three examples of how to display your real estate client testimonials. Let’s jump in!
Why Use Real Estate Client Testimonials in Your Marketing
Client testimonials are formal or informal statements made by a customer about their experience with your company’s products or services. These testimonials can be used in your marketing and advertising to help promote your brand. Client testimonials can also be useful in helping to build trust and credibility with potential customers.
For example, research has found that:
- 73% of people agree that positive reviews have made them trust local businesses more
- 85% said they trust online reviews just as much as they do personal recommendations
Testimonials are also incredibly flexible and versatile. There are many different ways that you can incorporate and display real estate client testimonials in your marketing materials, which we’ll cover in a moment.
Tips for Asking Clients for Testimonials
Before you start using them in your marketing materials, though, you first need to collect the testimonials. If you’re not sure where to start, don’t worry. There are many strategies you can use.
First, remember that any nearly positive feedback or praise you get can be turned into a testimonial. For instance, if a client emails you with gratitude and appreciation, you can ask them if they would be comfortable letting you use that as a review or testimonial in the future.
There are also more formal ways, too. You can kindly ask customers to leave a review on your Google Business Page, website, social media, or other review sites.
It’s also smart to include a testimonial form on your website or within customer satisfaction surveys. These forms and surveys are easy to incorporate in a follow-up email when you’re wrapping up your service with a client.
Another tip is to reach out to your past clients and simply ask if they would be willing to provide a testimonial. When people are satisfied with a realtor or other type of professional, they’re likely more inclined to share their thanks and help recommend that person to others. In fact, research shows that 76% of consumers who are asked to leave a review follow through.
When considering using real estate client testimonials in your marketing, it is important to choose ones that are relevant to your target audience and that paint a positive picture of your services. It’s a smart idea to create a collection of them and choose ones based on the specific type of real estate marketing flyer or advertisement you’re promoting.
3 Ways to Display Real Estate Client Testimonials
Now that we understand why you should take advantage of testimonials, let’s get into how you actually can. Below are three ways to display real estate client testimonials in your marketing materials.
1. Include Testimonials In Print Flyers and Postcards
If you’re like most realtors, you use print marketing materials such as flyers and postcards to market your listings. Why not include a testimonial or two on these pieces? Doing so can help increase the response rate:
Adding a testimonial to your flyer can help provide validity to your promotion and encourage potential clients to contact you. In addition to the testimonial, you also have plenty of room to provide your business and contact information.
2. Create Client Testimonials to Include On Your Website
Your website is one of your most powerful marketing tools. Make sure you’re using it to its fullest potential by including client testimonials.
To increase traffic to your website, you can add a QR code on your flyers that will bring users directly to your real estate client testimonials:
This is helpful because potential clients who are viewing your marketing print materials will be able to find you quickly online. Plus, you can add this element to any of your flyers using our QR Code Generator.
3. Share the Client Testimonials On Social Media
One of the best places you can share your client testimonials is on social media sites. You don’t have to get too fancy, either. You can simply add the quote with a high-quality, engaging image:
These testimonials provide social proof for users who are looking for real estate services and comparing their options. You can easily share them across any social platforms you use, and even include your logo and contact information.
Client testimonials can be a powerful marketing tool, but it’s important to use them wisely. With a little thought and planning, you can maximize the impact of these valuable endorsements.
As we discussed in this post, client testimonials can be a valuable addition to any real estate marketing campaign, whether you’re trying to attract new buyers, sellers, or renters. The key is having the right templates that let you easily add the testimonials to any of your marketing materials.
Are you ready to create your real estate client testimonials? Sign up for a free Jigglar trial account today to get started!