The start of a new year is an exciting time for many people. However, you’ll often find that the market cools off a bit which can lead to fewer listings.
Fortunately, you can spruce up your social media marketing to engage with your existing audience and attract new clients. For example, you can share market predictions, feature real client stories, or strike up conversations about ‘New Year’ goals.
In this post, we’ll discuss six real estate post ideas to cash in on the motivation and inspiration of a new year. Let’s get started!
1. Capitalize on New Year Resolutions
One of the best ways to create ‘New Year’ social posts is to capitalize on the “New Year, New You” messaging. As we say goodbye to the previous year, many people start seeking out different ways to re-invent or improve themselves whilst they’re full of inspiration.
Therefore, it can be an excellent time to present the idea of a new home using engaging social media posts:
And you don’t need any exert design skills to achieve this. Instead, you can use one of Jigglar’s pre-made templates which you can customize with your own images, contact details, and logo.
Better yet, you can ask people about their resolutions (more generally), or real estate/property goals for the future. This encourages a response from your followers, so it’s a great way to kick off a conversation and position your services as a solution.
2. Provide Home Maintenance Advice
Although it’s important to generate leads and sales from your social media marketing, you also want to provide value. This way, you can establish band loyalty, increase trust with clients, and position yourself as an expert in the field.
Therefore, as we get deeper into the winter season, many homeowners have questions (or need reminders) about how to maintain their home in the cold climate. This can help people save money on costly repairs and stay warm throughout the season.
For example, you may urge your followers to have their furnaces serviced, or clean their wood-burning fireplaces. Additionally, for those concerned about staying warm, you might recommend strategies like reversing ceiling fans to circulate warm air.
3. Share Local Market Statistics
Another engaging social post idea is to share helpful real estate statistics. Not only can this satisfy curious locals or homebuyers, it’s also a great way to drive home your expertise in the area.
To give you an idea, you can share average prices, the number of homes sold in specific areas, or current sales pending:
What’s more, even if the market has slowed down, you can find a way to put a positive spin on it.
For example, it can be good news for prospective buyers who could leverage low inventory to get a better deal. And of course, you can add a strong call to action at the end of your caption where you might offer a free home valuation or a complimentary coffee chat about homes in the area.
4. Make Real Estate Predictions
Although you can share real estate marketing statistics, you can also discuss your predictions for the season. As an expert in the industry, people will be interested in your thoughts and opinions.
Not only will you have your own experience in the field to back you up, but you can check in with other experts, study market reports, and even have a chat with the locals. Then, you can utilize this information to create stunning social media posts to better assist your community.
5. Tell Client Stories
One of the easiest ways to build trust with new clients is to use real life examples that demonstrate your expertise and skill. That’s why the new year can be a perfect time to share success stories across social media to motivate buyers and sellers to reach out.
For example, in 2020, 94 percent of U.S. consumers said that positive reviews made them more likely to use a local business. Therefore, you might share a heartwarming story about how you helped a client find their dream home:
Or, you might feature a case where you had to guide clients through an unusual or precarious situation. Plus, if you want to go beyond a simple post, you can share a video to generate a strong emotional reaction.
6. Create a Seller’s Checklist
As we discussed, the New Year is a time of great change. So, the likelihood is that plenty of people are considering selling their homes.
Therefore, another engaging ‘New Year’ post idea is to share a seller’s checklist where you can provide valuable information of what sellers ought to do before listing their homes:
You might put together a list of repairs and renovations with the highest return on investment. And, you may include some tips on professionals and services they can use to make these improvements (including personal local recommendations).
Conclusion
The new year can be a time when people decide to embark on new ventures or take advantage of opportunities. Therefore, you can use ‘New Year’ social post ideas to spur sellers into action, and provide valuable advice to the community.
To recap, here are six ‘New Year’ post ideas to generate more engagement across your social accounts:
- Capitalize on new year resolutions.
- Provide home maintenance advice.
- Share local market statistics.
- Make real estate predictions.
- Tell client stories.
- Create a seller’s checklist.
At Jigglar, we make it easy to share beautiful high-quality graphics with your audience. You’ll find a huge library of templates for real estate social marketing like postcards, flyers, brochures, emails, and more. Better yet, they’re all completely customizable to reflect your brand and details. And, you can get started today with a 14-day free trial!
