How to Leverage Real Estate Referrals for Leads (5 Ways)

Real estate referrals can help you attract new clients and gain more listings. In fact, the average realtor gets 24 percent of their business from word-of-mouth recommendations. Therefore, you may be looking for innovative ways to get more referrals for your business.

Fortunately, you don’t need to badger clients to recommend your services. By creating engaging content and building strong relationships, you can increase referrals and generate leads. Plus, our Jigglar real estate templates can make the process easier.

In this post, we’ll discuss the benefits of real estate referrals. Then, we’ll show you five ways to get more of them, using our Jigglar templates. Let’s get started!

The Benefits of Real Estate Referrals

When a client refers your real estate agency, it usually means they trust you and are satisfied with your services. Based on that client’s recommendation, their friends and colleagues may be more likely to use your business.

Therefore, encouraging referrals can help you attract quality leads. This may lead to more listings in your portfolio, and more people using your services to find their dream home.

It’s also worth noting that word-of-mouth can increase your visibility in an organic way. This means you can spend less money on advertising and marketing.

How to Get More Real Estate Referrals (5 Ways)

Now, let’s discuss five ways to get more real estate referrals using various Jigglar marketing templates.

1. Post engaging social media content

If you have a social media page, clients can interact with your content through likes, comments, and shares. When followers engage with your posts, they help boost your online presence. So, your content will likely reach a wider audience through effective social media marketing.

What’s more, you can improve your visibility by creating unique content. For instance, shareable graphics like a final walk-through checklist can engage your followers while providing useful information:

Shareable final walkthrough checklist for social media

You could also host social media contests and giveaways to get referrals. For instance, you might ask users to participate in a competition by liking your post, tagging a friend, and following your page.

You can use our Jigglar giveaway templates to design your post:

Jigglar template for social media giveaways

All you have to do is add your own giveaway details and change the image and logo. Jigglar also makes it easy to customize the fonts, colors, and other design elements.

2. Host memorable events

Creating strong relationships can encourage individuals to refer your business. To build a rapport with your clients, consider hosting special events where they can get to know you better. By socializing with clients, you can show them that they mean more to you than just business.

For example, you can host a holiday open house. For an event like this, you can decorate a current listing with festive touches, then use a Jigglar template to create an invitation:

A Jigglar invitation template for real estate events

You can make the event more personal by urging clients to bring their friends and family. This way, they will feel more like guests and less like clients.

3. Create a monthly newsletter

Building an email list and sending newsletters can also help generate referrals. When clients get emails from you on a regular basis, your real estate brand will remain top-of-mind. Then, when someone they know is looking for a realtor, they may be more likely to recommend your business.

You might share industry news in your email, or helpful tips and tricks for buying and selling homes. With Jigglar, you can choose from different templates to create engaging newsletters:

Real estate tips and news in a Jigglar newsletter

Furthermore, you can promote current listings in your newsletter. That way, clients can forward it to friends and family who are looking to buy.

4. Send personalized cards

Personalized cards can be another way to show clients you appreciate them and stay top-of-mind for their real estate needs – and those of their friends and family. Jigglar offers various card templates that you can customize with your own images:

Personalized holiday cards for increasing real estate referrals

The holiday season is a fantastic time to send warm wishes to your clients and let them know you appreciate them. Remember to write your own message to add a personal touch.

5. Offer incentives

Directly offering incentives for referrals can help drum up your word-of-mouth marketing. You can use Jigglar templates to create a custom advertisement and distribute it on social media or via your newsletter:

A template that offers incentives for real estate referrals

You might also offer gift cards and vouchers in exchange for referrals, which can be redeemed at local shops. Teaming up with businesses in your area can be an effective way to cross-promote your services and build relationships with community members.


Real estate referrals are a powerful marketing tool. They can help you attract clients and generate leads in an organic way. However, you’ll need to focus on building strong relationships and creating shareable content. This will inspire clients to recommend your business.

To recap, here are five ways to encourage recommendations:

  1. Post engaging social media content, like infographics and giveaways.
  2. Host open house events.
  3. Create a monthly newsletter.
  4. Send personalized cards.
  5. Offer incentives like vouchers.

At Jigglar, we offer various customizable templates to encourage client referrals. Sign up for a 14-day free trial and get started today!

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