5 Ways to Improve Your Real Estate Videos

In this digital age, real estate agents are increasingly relying on videos to showcase properties and attract potential buyers. When done well, videos can help you capture the attention of your audience and leave a lasting impression. Therefore, you may be looking for a way to improve your real estate visuals. 

Fortunately, you don’t need to be an experienced video maker to produce high-quality videos. By implementing a few simple strategies, you can create compelling content that helps you stand out in the real estate market. 

In this post, we’ll explore five ways to enhance your real estate videos, making them more engaging and effective for your marketing efforts. Let’s get started!

1. Add Text Overlays

Text overlays are an essential element in real estate videos as they provide context for viewers. For example, you can use them to highlight key features of a property, share pricing details, or display contact information. 

To create captivating text overlays, it’s important that you choose readable fonts and contrasting colors. You’ll also want to ensure that the text is concise and directly related to the content on the screen. 

If you need some design inspiration, you can have a look at some of our Jigglar templates. For example, you’ll find that we use crisp fonts and bold colors in our infographics:

Jigglar infographic

You can try to emulate this style in your videos. Depending on the video editing software you use, you should be able to fully customize your overlay text.

2. Enhance with Music

Music has the power to evoke emotions and set the tone for your real estate videos. You can have a bit of fun with this and choose background music that complements the ambiance of the property you are selling.

For example, classical or instrumental music would go well with a luxurious or old property. Meanwhile, if you’re selling a modern apartment, you might opt for an upbeat and contemporary tune. 

When adding music to real estate videos, you’ll want to make sure that the volume is balanced, especially if you have a narrator. This way, viewers are able to easily hear their voice over the music. 

Additionally, consider using royalty-free music to avoid copyright issues and legal complications.

3. Use Virtual Reality and 3D Tours

Virtual Reality (VR) and 3D tours affect the way potential buyers experience properties online. 

VR technology enables viewers to take immersive virtual tours of homes from the comfort of their own space. You can use 3D tours to provide an interactive walkthrough of the property so that viewers are able to explore every room and corner.

Of course, you might need to invest in some good-quality tools, like specialized cameras and software, to create these VR and 3D tours. However, this investment might reap benefits in the long run. It can generate more interest in your properties, thus leading to quicker sales.

4. Integrate Branding Elements

Branding is crucial for your real estate agency. It helps you build recognition and trust among potential clients. 

Therefore, you’ll want to integrate branding elements into your videos to reinforce your agency’s identity. This includes incorporating your logo, color scheme, and tagline throughout the video.

It’s important that logos are placed strategically in corners or transitions so that they don’t distract viewers. 

Additionally, you can use our Jigglar templates to create branded video covers for your content:

Video cover template by Jigglar

We recommend that you stick with the same cover layout for all your videos. This will help you create a cohesive look across your YouTube channels and social media pages.

5. Tell a Compelling Story

Every property has a story to tell. Therefore, you’ll want to craft a compelling narrative around the house you’re selling. 

For example, you can highlight its history and architectural features. Even if the house is fairly modern and has no unique features, you can create a story around its location and neighborhood. 

With the right storytelling techniques, you can create an emotional connection with viewers, allowing them to imagine themselves living in the house. For instance, interviews with previous owners or insights from architects and interior designers can add depth to the narrative. 

A well-told story not only engages viewers but also makes the property more memorable. This can help you attract more buyers.

Conclusion

Creating high-quality videos of your properties can help you stand out in a competitive real estate market. However, you don’t have to hire a video maker to do this for you – all you need is a bit of creativity and the right tools. 

To recap, here are five ways to improve your real estate videos:

  1. Add text overlays.
  2. Enhance with music.
  3. Use virtual reality and 3D tours.
  4. Integrate branding elements.
  5. Tell a compelling story. 

Are you ready to design stunning graphics for your real estate videos? Sign up for a free Jigglar trial today

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