How to Choose Real Estate Marketing Photos (4 Tips)

Photos are an essential part of generating interest in real estate listings. However, you might not have the luxury of hiring a professional photographer, or if you do, you may not be sure about what type of real estate marketing photos to request.

Fortunately, there are a few rules of thumb you can keep in mind when choosing photos for real estate marketing. This way, you can effectively select the best possible photos and use them with Jigglar’s professional templates to maximize results.

In this article, we’ll discuss why choosing real estate photos is so important. Then, we’ll go over four tips that can help you select the best real estate marketing photos for your listings. Let’s get started!

Why Choosing Real Estate Marketing Photos Is So Important

Marketing relies heavily on visuals to get through to audiences. This makes sense, since a third of the brain’s cortex is devoted entirely to vision. Naturally, the same is true for real estate marketing.

That’s why choosing real estate marketing photos is so important. People are more naturally attracted to visually appealing images and that attraction can turn into an interest in a property.

On the contrary, if you don’t include enough photos, potential buyers may assume you’re hiding less pleasing parts of a property. Meanwhile, using low-quality images won’t do much for your business.

Ultimately, selecting the right photos to showcase a property can pay dividends in attracting new buyers. It can even help lure in sellers since it may strengthen your reputation as a savvy salesperson who knows how to make a listing shine.

How to Choose Real Estate Marketing Photos (4 Tips)

Now that you know why choosing real estate marketing photos is important, here are four tips to help you out!

1. Choose Staged and Professional Photos

The number one thing you can do when it comes to choosing real estate marketing photos is hire a professional photographer. Likewise, you’ll want to use only staged photos if possible. For some, opting for a professional may seem like an unnecessary expense.

However, it’s likely worth it. In fact, 73% of real estate agents said that they recommend professional photos to home sellers as a top ‘home improvement’ item. In terms of generating interest in a property, this ranks higher in importance than minor repair work and repainting your home.

So, if your budget permits, consider hiring a professional photographer to take photos of your staged properties. When you hire a professional, make sure to instruct them to follow steps 2-4 below so that you are getting the best shots possible!

Also, always have the home staged before any photos are shot to create a more appealing profile for a potential buyer. A professional photographer can edit shots to make them pop, but it’s easier to do if the home is uncluttered and furnished well.

2. Mix Interior and Exterior Wide-Angle Shots

To showcase the space a property offers, wide-angle shots are your best friend. If you’re taking the photos yourself, this means shooting horizontally.

It’s also a good idea to prioritize symmetry, which gives structure to photos. Also, consider the rule of thirds when setting up a shot or choosing from existing photos. This is a simple way to break your photographs into three relatively even sections. By creating a visually distinct center, you make it easier for the viewer to scan.

When using these real estate marketing photos, you should also strive to have an even mix of interior and exterior shots to create a holistic profile of the property:

Real estate marketing photos in an open house template from Jigglar

You can feature these eye-catching real estate marketing photos in any of Jigglar’s templates for open houses, new listings, etc. This way, you can more easily streamline your visual marketing efforts.

3. Highlight Standout Features

A third tip for choosing real estate marketing photos for your listings is to pick a few that showcase the unique features of a property. This will depend on the home, but it can include things like a walk-in closet, a basement, or a pool.

Standout features can simply be anything that would traditionally be considered selling points.

A Jigglar real estate listing template

When it comes to condos or apartments, it’s a good idea to include some of the common areas and amenities that may not be a part of the property itself. For instance, rooftop patios, game rooms, and gyms can all catch a potential buyer’s attention.

The good news is that Jigglar’s templates make it easy to plug and play a good amount of photos in marketing materials for listings. You can easy manipulate image sizes and even layer them to maximize space.

4. Keep the Color Scheme (and Lighting!) in Mind

Another thing to keep in mind when choosing real estate marketing photos is how they are going to be used. If you’re combining multiple photos, you’ll want to use similar or complementary colors.

Additionally, good lighting is essential. Well-lit and bright photos are going to be more visually-pleasing than dark and shadowy ones.

The Urban Living listing template

You can use these real estate marketing photos in complete listings or on social media. Jigglar offers lots of options for both of these purposes.

For example, you can highlight singular property features and invite people to check out the entire listing:

Jigglar template for social media

Plus, you can easily add elements of your personal brand, like certain fonts and a unique color palette.


Using subpar photos in your real estate marketing materials can lead to a lack of interest in your listings and hinder your sales process. Choosing the best possible photos you have available can help make the most out of your marketing efforts.

To recap, here are four tips to help you choose the best real estate marketing photos:

  1. Choose staged and professional photos
  2. Mix interior and exterior wide-angle shots
  3. Highlight standout features
  4. Keep the color scheme and lighting in mind

Ready to start advertising your gorgeous real estate marketing photos? Sign up for a Jigglar free trial today and get started!

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