Creating a mailing list is one of the best ways to find new clients for your real estate agency. However, keeping your subscribers as passive readers won’t bring any new business your way. Therefore, you may be looking for ways to get more leads with a real estate newsletter.
Fortunately, the interface format of a newsletter provides plenty of opportunities to turn leads into prospects. Adding resources such as interactive quizzes and seller tips can convince subscribers that your agency has the tools to sell their properties.
In today’s guide, we’ll discuss the benefits of creating a real estate newsletter for lead generation. Then, we’ll provide three tips to help your agency get started. Let’s jump in!
The Benefits of Creating a Real Estate Newsletter
There are multiple channels for real estate marketing. However, a newsletter is arguably one of the most effective. In this setup, you’ll collect subscribers’ email addresses and then send messages directly to their inboxes.
Real estate marketing emails have an average open rate of 19.17%, making a newsletter a highly effective way to engage with potential clients. In contrast to social media marketing, you’ll be contacting readers directly rather than hoping they see your content in their busy social feeds.
By advertising to your mailing list, you’ll be engaging with readers who have already expressed interest in your agency. Plus, emails provide the opportunity to include eye-catching graphics, show off your expertise, and prompt subscribers to contact your business for more information.
Additionally, it’s not difficult to create engaging newsletters, especially when you use Jigglar. Our tool provides customizable newsletter templates, infographics, social media posts, and agent profiles. You’ll easily be able to edit all of these resources to meet your agency’s branding and stats.
How to Get More Leads with a Real Estate Newsletter (3 Ways)
Now that you know the benefits of using a real estate newsletter for lead generation, here are three tips to help you get started!
1. Share the Latest Market News and Current Trends
Sharing news and trends with your readers can entice potential clients who are looking for the right moment to buy or sell their properties. Plus, displaying detailed facts can convince these leads that you’re knowledgeable about the real estate industry and capable of handling their sales.
For example, you might include an infographic within your newsletter that shows the rental statistics for a particular neighborhood. It could interest leads who are looking to purchase an investment property or use your agency to manage tenants:
Alternatively, a snapshot of the median house prices in your reader’s neighborhood could catch the eye of people looking to sell their home:
Infographics are great for this purpose because they can communicate a lot of information visually without overwhelming or boring your subscribers. Then, you can include a prominent Call to Action (CTA) that encourages readers to contact your agency and arrange an appointment.
2. Share Tips for New Sellers
Many potential clients may be on the fence about choosing your agency to sell their properties. That’s why it’s important to put their minds at ease and demonstrate your knowledge and professionalism.
By sharing tips for new sellers, you can demonstrate that your agency understands the market and has the skills to sell properties. This could be just a single-page graphic with a general overview for your readers:
You might also include a more detailed file with multiple selling tips. This document can really show off your expertise, and you can provide it as downloadable content. This file can also serve a dual purpose if you offer it to people who sign up for your real estate newsletter, enabling you to turn readers into leads.
The goal here isn’t to provide all your industry tips so that readers can sell their homes independently. Instead, your resources should give just enough information to get leads to trust you, along with an incentive to choose your agency. Therefore, it’s also worth adding a real estate agent profile so that subscribers can learn more about your business.
3. Include Real Estate Quizzes
Finally, adding quizzes to your real estate newsletter can create a more engaging experience for your subscribers. The results can also enable you to identify potential leads and reach out to them for their business.
There are a few easy ways to create quizzes and embed them into your newsletters. For instance, Formidable Forms is a WordPress plugin with a Quiz Maker feature. Using its drag-and-drop builder, you can choose from different question types, customizable templates, and more:
The possibilities are almost endless when designing content for your real estate quizzes. For example, if you’re looking to attract new buyers, you might ask readers about the qualities they’re looking for in a new home. You could even add some of your properties as “answers” at the end of the quiz, matching subscribers to their ideal properties.
A real estate newsletter provides multiple opportunities to interact with subscribers, teach them more about your agency, and ultimately convince them that your business can handle their property sales.
To recap, here are three ways to get more leads with a real estate newsletter:
- Share the latest market news and current trends.
- Share tips for new sellers.
- Include real estate quizzes.
With Jigglar, you’ll get access to customizable templates to make your real estate newsletters pop. Sign up for a free Jigglar trial today and see how our tool can help your agency!