4 TikTok Video Ideas for Real Estate Agents in 2024

For real estate agents, marketing on TikTok can be life-changing. Many realtors report that it has helped them gain leads and drastically increase their commissions. So, you might be looking for some ideas for your TikTok real estate marketing strategy.

The good news is that you can really get creative on this platform. You can share home buying tips, video tours of your listings, and even client testimonials. If you’re a new real estate agent, you can even introduce yourself.

In this post, we’re going to share four simple yet powerful ideas that you can use for TikTok real estate marketing. Along the way, we’ll also show you how you can leverage Jigglar templates to be more successful on TikTok. Let’s get to it!

1. Introduce Yourself

If you’re a new real estate agent, or you’re simply new to TikTok, you’ll want to properly introduce yourself to your potential followers. Of course, since TikTok is a video-based platform, your best bet is to record a video introduction of yourself.

Since it’s common practice to include illustrations and graphics as a background of a TikTok video, you can use an agent report as the backdrop for this type of video. Jigglar offers plenty of template options specifically for this purpose:

A real estate agent report template by Jigglar

When you use a design like this, you have the opportunity to strengthen your visual brand using colors, your real estate logo, and more.

2. Share Home Buyer Tips

If you want to build a loyal TikTok following, you’ll need to provide valuable content to your potential audience. One great way to do this is by creating and sharing videos that go over simple home buyer tips:

Real estate TikTok tips on mortgage rates and median house prices

For example, you can keep people up-to-date on statistics like median home prices compared to mortgage rates. You can even advise them on when a good time to buy is.

As you can see in the example above, using infographics can be super helpful on TikTok. The platform is designed to let you edit and stitch content together. So, you might want to record a video of yourself talking with your data as a backdrop.

In this scenario, you can easily use Jigglar to quickly create stunning and accessible infographics:

A Jigglar template that shows median house prices by neighborhood

Jigglar offers tons of social media templates, so the formatting will be perfect for TikTok.

What’s more, you can use the Jigglar editor to customize any design to better suit your personal brand and aesthetic. For instance, you might want to modify the color scheme or fonts.

On the other hand, these home buyer tips can also be simple. For example, you might offer advice on how to more effectively assess potential homes:

Simple home buyer tip example on TikTok

Regardless of your approach, your end goal should be to offer your followers practical, valuable tips.

3. Give Video Tours of Property Listings

According to the National Association of Realtors’ 2023 Home Buyers and Sellers Generational Trends Report, a whopping 96 percent of home buyers in 2022 used the internet to start their search for a new property.

What’s more, only 4 percent of buyers reported finding their home via an open house or lawn sign. These numbers shouldn’t be surprising, as watching a virtual home tour is much more convenient than making the trek to an in-person event.

With this in mind, giving video tours in addition to open houses is an excellent way to generate leads:

TikTok offers lots of virtual tours

When creating these videos, you’ll want to make sure you’re properly staging the virtual home tour. As a general rule, it’s best to start the video at the entrance of the property and then proceed throughout the home in a logical fashion. Proper lighting and a clean space is also crucial for a successful video.

Ideally, you’ll want to leave viewers wanting more. With that in mind, linking to the listing or to a complete tour on YouTube would also be a good idea.

4. Promote Client Testimonials

As we discussed, if you’re just getting started as a new real estate agent, building your reputation can be challenging. However, even a few client testimonials can go a long way in terms of boosting your credibility.

With this in mind, you should share any client testimonials you receive on as many channels as you can. That includes social media platforms like Facebook, Instagram, and TikTok.

In terms of TikTok, you can easily use Jigglar’s social media templates to make these reviews more visually appealing:

New agent profile banner template by Jigglar

For instance, you might want to use your professional portrait and a simple design as a backdrop for a TikTok video present your testimonials. This way, you can use the blank space to add text or even a voice over including the reviews.

Alternatively, you can use


With over 1.7 billion users, TikTok is one of the fastest growing social media platforms – and it can provide you with a massive audience. That said, with so many other real estate agents on TikTok, you’ll need to make videos that stand out.

To recap, here are four TikTok video ideas for realtors:

  1. Introduce yourself.
  2. Share home buyer tips.
  3. Give video tours of property listings.
  4. Promote client testimonials.

Are you ready to step up your TikTok real estate marketing strategy? Sign up for a Jigglar free trial to access all our social media templates to give your TikTok videos a boost!

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