What’s the Best Social Media Platform for Real Estate Marketing?

Choosing the right social media platform is critical for your real estate marketing plan. If you’re using the wrong channels, you’re likely missing out on potential leads and growth opportunities. 

By learning about the demographics of each platform, you can determine which one will work best for your business. Facebook, Instagram, YouTube, and TikTok are all ideal for generating leads. However, your audience and marketing goals will influence which channels to use.

In this post, we’ll discuss why social media is crucial for your marketing strategy. Then, we’ll look at four different platforms and show you how to use them to grow your business. Let’s get started!

Why Social Media Is Crucial for Real Estate Marketing

The average internet user in the U.S. spends an average of two hours on social media every day. Thus, leveraging social platforms can help you reach a wider audience.

In order to get discovered on social media, you’ll need to create engaging posts. In fact, social algorithms rank content based on user behavior and interactions. A decent amount of likes, comments, views, and shares will make your content more visible to other users.

What’s more, you can use hashtags and keywords to appear in relevant search results. For example, anyone typing “two-bedroom apartments Brooklyn” into Facebook’s search bar will likely come across your post or ad.

Of course, you’ll want to reply to any messages or comments in a prompt manner. This will help increase engagement on your page and show interested users that you’re a reliable and professional realtor.

If you don’t have the time or manpower to monitor social media messages, you can use a tool like ManyChat:

Automate social media messages with ManyChat

ManyChat improves client experience by providing 24/7 automated responses to each message, reaction, and mention. By incorporating chat marketing, you can streamline communication, generate more leads, and drive sales.

The Best Social Media Platforms for Real Estate Marketing

You might be tempted to create an account on every major channel. However, not all social media platforms are a good fit for your business. Your marketing goals and target audience will determine which ones will work best for you.

Let’s look at the most popular social media channels, and when to use them.

1. Facebook

Facebook is used by over 70 percent of internet users in the United States. Whether your target audience is property investors, home sellers, buyers, or renters, you can reach them through this platform.

Once you build your profile and upload a custom cover image, you can use Facebook to promote listings, share industry news, and engage with your audience via Messenger. You can also create events, collect RSVPs, and share open house invitations.

At Jigglar, we offer a variety of Facebook templates for different purposes. All you have to do is replace the placeholder text and images with your own:

Use Facebook to promote open house events

Additionally, Facebook ad campaigns present an opportunity to reach new prospects and build brand awareness. When creating your campaign, you can specify your audience demographics and interests. This will help you ensure that your ad is displayed to the right people.

2. Instagram

If you mainly work with first-time home buyers, Instagram may help you reach more clients. This is because over 60 percent of Instagram users are between the ages of 18 and 34.

There are a variety of tactics you can use to market your real estate business on Instagram. Besides sharing listings and open house details, you can host a giveaway to build brand awareness and generate leads.

Once again, you can use our Jigglar templates to create content for Instagram:

Host an Instagram giveaway to promote your real estate business

Instagram also has various video options. For instance, you can create Reels to give a sneak peek of available properties.

Moreover, you can host live events, such as interactive Q&A sessions or full property tours. Once the live broadcast ends, you can repost the recorded live to your feed.

3. YouTube

With approximately 160 million unique monthly users, YouTube is the most used app in the United States. As a platform dedicated to video marketing, this social channel is ideal for posting virtual tours and informational resources.

Then, you can reshare videos on Facebook or insert QR codes into Jiggler flyers to direct users to your YouTube channel:

Share a QR code to drive traffic to YouTube

All Jigglar templates can be customized to fit your needs. Once you upload your logo and images, you can create various branded flyers and social media posts to advertise your business and listings.

4. TikTok

Over 70 percent of TikTok users are between the ages of 18 and 24, which means many of them might be too young to buy property. However, if you’re a property manager, this can be a good platform for advertising rentals.

While you can create TikTok clips that are up to 10 minutes long, many users prefer watching videos under one minute. Furthermore, creating posts with viral sounds and hashtags can help encourage user engagement.

For longer content, such as events and tours, you can use TikTok LIVE. If you want to stick to static images, you can post high-quality pictures in a carousel.

Since TikTok carousels use 1080×1920 specs, you can create your slideshow using the Jigglar Instagram story template:

Advertise current listings on TikTok

Furthermore, you can upload up to 35 images to one post, making this feature perfect for advertising current listings.


Social media can be a powerful tool for your real estate business. When you use the right channels, you can attract more prospects and sell homes faster.

To recap, here are four platforms you can incorporate into your marketing plan :

  1. Facebook for reaching a wide demographic.
  2. Instagram for targeting first-time home buyers.
  3. YouTube for full home tours and informational videos.
  4. TikTok for catering to younger audiences.

Jigglar’s customizable templates can help simplify your social media marketing campaigns. Sign up for a 14-day free trial to get started!

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