How to Overhaul Your Real Estate Social Media for the New Year

Social media can be a powerful tool for real estate agents. It helps you reach people who are actively looking to buy or sell a house. However, given the popularity of these social platforms, it can be difficult to make your posts stand out in users’ feeds. 

Fortunately, there are several marketing strategies that can help you make your social media posts more noticeable. By using our eye-catching Jigglar templates, you can increase your brand awareness and generate more leads.

In this post, we’ll discuss the importance of improving your social media strategy for the new year. Then, we’ll look at a few effective ways to boost your online presence and gain new clients. Let’s get started!

Why You Need to Improve Your Real Estate Social Media Strategy

Social media is a popular tool among real estate agents. In fact, research shows that 57 percent of realtors use social apps on a daily basis, the most commonly used platforms being Facebook and Instagram.

Therefore, if you want to stand out from the crowd, you’ll need to step up your social media marketing efforts. This may involve creating unique posts, posting high-quality graphics, and publishing fresh content on a regular basis. 

In a recent study, 44 percent of realtors said that they gained a new client through social media. This highlights the potential of social apps in terms of generating leads and securing sales. 

Since it’s likely that more and more realtors will be using social media this year, it’s more important than ever to revise your marketing strategy and boost your online presence. Fortunately, you can use our premade Jigglar templates to promote your business effectively on different platforms. 

How to Step Up Your Social Media Game in the New Year

You don’t need to over-promote your real estate services to gain new clients. As we’ll be showing you in this section, you can also attract new leads by creating helpful content. 

Let’s look at three different ways to improve your real estate social media strategy in the new year. 

1. Create Helpful Infographics

Infographics can break down important information into digestible bits. For example, you can use them to present key details about the property market in your area. This way, potential home buyers or sellers will know what to expect. 

At Jigglar, we have several templates that you can use to publish infographics on social media. For instance, you can share information about the median house prices and the number of properties sold in your area:

A real estate infographic for Facebook.

Additionally, you can use infographics to help home sellers avoid common mistakes:

A real estate infographic for social media.

Providing useful information can help you grow your social media following and generate leads. Plus, it shows home sellers and buyers that you want to help them succeed in their endeavors. 

2. Share Testimonials

Publishing testimonials from satisfied clients can help you build trust and credibility. You could make these reviews more authentic by displaying their names and photos. Of course, you’ll want to seek permission from your clients before doing so.

You can use our Jigglar social media templates to showcase your best reviews. For example, you could place them in a prominent location, like your Facebook page cover:

A real estate testimonial on a Facebook cover page

You could also use our Facebook or Instagram post templates to publish a series of testimonials from your clients:

A client testimonial template for social media.

We recommend that you spread them out evenly over several weeks or months. Bombarding your social media followers with testimonials can make you seem a little boastful. 

3. Highlight Your Accomplishments

Another way to attract attention on social media is to highlight your achievements. This can show potential home sellers and buyers that you can help them accomplish their goals. 

You can promote your track record with attractive infographics. You’ll find several options on Jigglar, such as this professional agent profile template:

Agent profile template for your real estate social media strategy

For instance, you can display the number of properties you’ve sold in the last month, the highest sale price, and other important facts. This information will enable potential buyers or sellers to decide whether you’re the right realtor for them. 


Many realtors use social media to promote their services and listings. If you want your real estate business to stand out, you’ll need to make sure that you’re publishing high-quality and informative content on a regular basis. 

To recap, here are three effective ways to improve your social media marketing this year:

  1. Create helpful infographics.
  2. Share testimonials from happy clients.
  3. Highlight your accomplishments. 

At Jigglar, we offer professional templates for different social media platforms, including Facebook and Instagram. Sign up for a free trial today!

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