As the real estate landscape continues to evolve, staying ahead in your marketing efforts is crucial. This means embracing innovative strategies to connect with potential buyers and sellers effectively. Therefore, you may be looking for the best real estate content ideas to implement this year.
Whether you’re a seasoned realtor or just starting out, leveraging creative content can help you stand out in a competitive market. Fortunately, Jigglar makes this easier by providing you with a vast selection of real estate templates for different marketing channels.
In this section, we’ll look at some real estate content ideas that can help you elevate your marketing game. Let’s dive right in!
1. Local Area Guides
Some buyers aren’t just looking for a house – they’re also looking for a community. For example, couples with children may be searching for a safe and family-friendly neighborhood.
Creating detailed guides about your area is an excellent way to position yourself as a local expert. You can highlight the best schools, parks, dining options, and shopping centers.
You might also include insider tips that only a local would know, like the best time to visit a popular park or hidden viewpoints. It’s a good idea to incorporate maps, photos, and even testimonials from residents to give potential buyers a real feel for the community.
Additionally, you might create monthly or weekly roundups of events happening in the neighborhood, such as farmer’s markets, festivals, and charity runs. This can be an effective way to engage with your community and attract buyers who are interested in the area.
2. Market Update Reports
In a constantly changing real estate market, keeping your audience informed about the latest trends and data is essential. Monthly or quarterly market update reports can help you establish credibility and keep your clients engaged.
You’ll want to focus on key metrics like median home prices, average days on market, and inventory levels.
At Jigglar, you’ll find several templates for market update reports. These enable you to present data in an easily digestible format:
You can edit these templates with your own data, and then share them on social media platforms like Facebook and Instagram.
3. Video Tours and Virtual Open Houses
Video content is becoming increasingly popular, and for a good reason — it’s engaging, easy to consume, and highly shareable.
You can offer virtual tours of your listings to give potential buyers a detailed look at the properties. It’s important to include commentary that highlights the property’s best features, unique selling points, and how it fits into the surrounding area.
You can then use Jigglar’s templates to create thumbnails for your videos, or to share the tours on social media:
At Jigglar, templates are highly customizable, so you can upload your own images, change the colors and fonts to align with your branding, and more.
Additionally, you might offer virtual open houses. This means hosting live-streamed tours where potential buyers can ask questions in real time.
These videos provide a more convenient way for customers to view properties in the area, as not everyone has the time for in-person tours and visits.
4. Home Improvement Tips
Many potential buyers may be interested in home improvement tips, whether they’re looking to sell, buy, or simply maintain their current home.
As a real estate expert, you can offer advice on renovations, DIY projects, and seasonal maintenance. You might also share listing tips for home sellers and roadmaps for home buyers.
Once again, Jigglar can help you design professional marketing material. You’ll find plenty of templates for sharing tips and advice, including infographics and step-by-step guides:
You can share this content on social media. Alternatively, you might include it in newsletters, or offer it as downloadable content on your website.
5. Property Listing Spotlights
You can give your top listings the attention they deserve by creating spotlight posts that delve into the details of the property. For instance, you might highlight its unique features, any recent renovations, and what makes the home stand out in the market.
At Jigglar, you’ll find lots of property listing templates. You can use these to create attractive spotlight posts on new properties:
You can edit the templates to add high-quality images, floor plans, and a brief description of each property. These spotlights can be used in email campaigns, social media, and on your website.
6. Behind-the-Scenes Content
Sharing behind-the-scenes content enables potential clients to see the person behind the business. Whether it’s a day in the life of a realtor, a peek into how you prepare a home for a showing, or a team-building event, this type of content can help build a personal connection.
Jigglar offers agent profile templates that you can use to share interesting information about yourself:
Ideally, you’ll use high-quality portrait photos and incorporate your logo and color schemes. Consistency in branding across all your posts helps reinforce your professional image.
Conclusion
Real estate marketing should be about creativity, consistency, and connection. This way, you can engage with customers and stand out in a competitive market.
To recap, here are some real estate content ideas to incorporate into your marketing strategy:
- Local area guides and event roundups
- Market update reports
- Video tours and virtual open houses
- Home improvement tips and other real estate advice
- Property listing spotlights
- Behind-the-scenes content
With the help of Jigglar’s versatile templates, you can create professional and eye-catching content that resonates with potential buyers and sellers. Sign up for a free trial today!
