Some of your clients are not only looking for a home — they’re also looking for the right neighborhood. As a realtor, you’ll want to demonstrate your knowledge of the areas you cover. This is where hyperlocal marketing for real estate comes in.
This involves highlighting local landmarks, trends, and market statistics to show homebuyers that you know the neighborhood. Fortunately, our Jigglar real estate templates make it easy to create hyperlocal marketing materials.
In this post, we’ll take a closer look at hyperlocal marketing in real estate and why it’s beneficial. We’ll then look at some materials you can create and how to tailor them to your neighborhood. We’ll also offer some tips for maximizing their impact. So, let’s get started!
What is Hyperlocal Marketing in Real Estate?
Hyperlocal marketing is about zeroing in on a particular area or neighborhood. The goal is to demonstrate your expertise in that location. This way, you can show clients that you’re an insider who truly understands what makes that community special.
Hyperlocal marketing has several advantages for your real estate business:
- It establishes you as the go-to expert in a particular area.
- It allows you to engage with clients on a personal level, by using visuals and information that are relevant to their needs.
- It helps you create targeted marketing campaigns, which can lead to more listings, sales, and client loyalty.
Many people may be drawn to communities that align with their lifestyle and interests. When you emphasize things like green parks, schools, and convenience shops, you can help prospective clients decide if a neighborhood is right for them.
Types of Hyperlocal Marketing Materials You Can Create
Now, let’s explore some types of materials you can create using Jigglar templates — and how to infuse them with hyperlocal appeal.
Flyers
Flyers are a versatile marketing tool. For example, you can use them to promote open house events or new listings.
To make your flyers hyperlocal:
- Feature local landmarks: Incorporate high-quality photos of sites within the neighborhood, such as parks, historic buildings, or local coffee shops.
- Highlight nearby attractions: Include brief descriptions or icons for popular spots, like dining areas, gyms, or shopping centers.
- Use specific market data: Highlight data about the local real estate market, such as average home prices, recent sales, or inventory levels in that neighborhood. This makes your flyer a source of valuable information as well as a marketing tool.
At Jigglar, you’ll find templates for suburb profiles. These enable you to showcase interesting facts like median house prices:
These templates are very easy to customize. You can add your own text, images, and graphics, and change the colors and fonts to align with your branding.
Postcards
Postcards are an effective, low-cost option for direct mail marketing. Because of their small size, they’re perfect for quick, impactful messaging.
When designing hyperlocal postcards, you’ll want to:
- Emphasize local statistics: Use easy-to-digest figures, like the number of homes sold in the area last month or the average days on the market.
- Include seasonal themes: These can be images or messaging that reflect the season and festivities in your area, like a snowy street scene in winter or an Easter market.
- Keep it visual: Postcards should have simple and bold imagery that catches the eye. Try to choose a high-quality image that captures the essence of the community or a key selling point of the property.
Once again, you can use Jigglar to design your postcards. You’ll find plenty of templates, including ones with seasonal themes:
Remember to personalize the content. For example, a postcard promoting a home near a popular hiking area could feature the local trail with a short message like, “Imagine living just steps from breathtaking views!”
Social Media Graphics
Social media is a powerful tool for reaching local audiences and building connections. With Jigglar’s customizable social media templates, you can easily create eye-catching graphics that get shared and liked.
These include Facebook covers, Instagram stories and posts, and more:
Here’s how to make your social media posts hyperlocal:
- Incorporate local hashtags: Use popular local hashtags to increase visibility. This is particularly helpful on platforms like Instagram and Twitter.
- Share community updates: Post about upcoming local events, new businesses, or seasonal trends that showcase the vibrancy of the neighborhood.
- Highlight recent success stories: Share photos or stories from clients who recently bought homes in the area, emphasizing what they love about their new community.
You could even create reels and short videos that offer a glimpse into the neighborhood. For instance, you might recommend the best coffee spots, outdoor areas, and viewpoints.
How to Maximize the Effectiveness of Hyperlocal Marketing Materials
Designing hyperlocal marketing materials is not enough to grow your client base. You’ll also want to use them effectively.
First things first, you’ll need to know your audience. Different neighborhoods attract different demographics. Therefore, you’ll want to understand the interests and priorities of your target audience, whether they’re young professionals, families, or retirees, and tailor your content accordingly.
Consistency is key to building brand recognition. It’s important to use the same color scheme, logo, and tone of voice across all materials.
It’s also smart to include clear calls to action. These can prompt clients to attend an open house, follow your social media accounts, or call you for a market assessment. Make it easy for potential clients to take the next step.
Finally, you’ll want to keep track of how well different pieces of content perform. For instance, if a social media post gets more engagement than others, find out what worked and apply those insights to future designs.
Conclusion
By focusing on the features of a specific neighborhood, you can establish yourself as a knowledgeable insider. This will help you build trust and credibility with potential clients, especially those who are looking to buy a house in your area.
With Jigglar’s customizable templates, you can easily create stunning flyers, postcards, and social media graphics that highlight the best aspects of your community. For example, you can showcase local amenities, median house prices, popular attractions, and more.
Are you ready to utilize hyperlocal marketing for real estate? Sign up for a free trial at Jigglar!
