A Realtor’s Guide to Content Marketing: Building a Blog That Sells

As a realtor, your website is critical to your brand and marketing strategy. However, creating a robust website that sets you apart from the competition can be challenging. 

Fortunately, building a real estate blog can boost your online presence and drive traffic to your website. Moreover, you can use your blog to introduce yourself, grow your audience, advertise listings, and engage with your community.

In this post, we’ll explain the importance of blogging in real estate marketing and how you can create custom graphics to elevate your posts. Then, we’ll provide tips for building your real estate blog. Let’s get started!

How a Real Estate Blog Can Benefit Your Business

Before we show you how to build a real estate blog, let’s discuss the benefits of starting one.

First of all, a high-quality real estate blog can allow you to establish yourself as an authority in the field. This is especially useful for new real estate agents who still need to prove their credibility.

Additionally, blog posts allow you to target more keywords than you do with static website pages, which can help increase organic traffic to your content. Furthermore, your core web pages likely compete with hundreds of local real estate websites. Therefore, it may be difficult to rank higher than bigger and older sites that target the same keywords.

However, with a blog, you can research keywords similar to your services, publish content that focuses on those keywords, and get more clicks with enticing content. Plus, as you publish captivating content, you can earn backlinks from other websites.

Backlinks are essentially a vote of confidence from other sites. Plus, high-quality backlinks from authoritative websites can send traffic to your site and improve your search rankings.

What to Consider Before You Start a Real Estate Blog

Starting a real estate blog doesn’t have to be tricky with the right preparations. First, you will want to research the top-ranking real estate blogs to understand how your audience interacts with them and determine what topics are trending.

Next, you can brainstorm blog topics and create a content calendar. You will also want to do some research to determine which keywords perform well with your audience. Then, determine how often you will post and map out 2-3 months’ worth of content.

After that, you can begin writing your blog articles. Be sure to write quality content that is optimized for search engines and include your target keywords throughout the blog. Don’t forget that you can also incorporate keywords in the title, headings, and meta description.

How to Build a Real Estate Blog that Sells (4 Tips)

Once your blog is up and running, there are various ways you can use it to market your business. Now, let’s take a look at four tips for building your blog.

1. Introduce Yourself

Your blog is an excellent place to introduce yourself to potential clients and put your industry knowledge on display. But, keeping readers engaged can be tricky.

You can include eye-catching visuals to hold people’s attention. For instance, you can use Jigglar templates to create an agent profile and publish your notable achievements and stats:

An example of a Jigglar agent profile template for your real estate blog

Many Jigglar templates for agent profiles include useful icons, symbols, and images. These elements make it more engaging. Plus, you can edit colors and fonts to help establish your personal brand.

Of course, clients like to work with experienced realtors. So, be sure that you’re putting enough focus on the content itself. You’ll want to share noteworthy accomplishments, such as your highest sale prices.

2. Grow Your Following

Your blog is also a terrific place to collect client information and build a dedicated audience. Then, you can reach more people through your email marketing campaigns.

To do this, simply include a call-to-action (CTA) that encourages readers to sign up for your mailing list. Then, you can use Jigglar’s templates to create graphics for your emails, such as a newsletter:

An example of a Jigglar news letter template

Real estate newsletters are a powerful marketing tool. They allow you to share current listings and communicate valuable news directly to your clients’ inboxes.

However, you’ll also want to share non-promotional content with your audience, such as tips for buying and selling a home. By providing your readers with truly valuable content, you can gain their trust more easily.

3. Advertise Listings

Additionally, blog posts are the perfect place to advertise current listings. You can choose from Jigglar’s just-listed templates to create custom flyers to accompany your posts:

Jigglar just listed template

For these articles, you could publish a monthly round-up of current homes for sale or create dedicated posts for impressive properties. Be sure to include striking pictures and significant selling points to captivate potential buyers.

4. Engage with Your Community

Furthermore, your blog is a fantastic way to create a dialogue and engage with your audience. For example, sharing facts and statistics is a fun way to start a conversation:

An infographic for a real estate blog

You can use Jigglar’s infographic templates to convey figures in a visual format. Don’t forget to encourage your audience to ask questions and share comments.


Building an online presence that stands out in the real estate industry can be tricky. However, creating a blog and establishing yourself as a trusted leader in real estate can help you build your audience, drive traffic to your website, and gain more qualified leads.

To summarize, here are some tips for building a successful real estate blog:

  1. Introduce yourself.
  2. Grow your following.
  3. Advertise listings.
  4. Engage with your community.

Are you ready to build your real estate blog and grow your business? Sign up for a Jigglar free trial and keep your readers engaged with stunning visuals!

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