Social media is an indispensable tool for real estate agents looking to market their listings effectively. With 96 percent of buyers using the internet to find their dream home, having a robust social media strategy can help you reach more potential clients, generate leads, and ultimately sell properties faster.
Learning how to leverage each platform is key to your success. For example, instead of merely posting listings, you’ll want to interact with your audience through comments, messages, and live videos. Plus, you can create stunning social media graphics using Jigglar’s professional templates.
In this post, we’ll share a quick guide to social media marketing for realtors, to help you sell more homes. Let’s dive right in!
1. Tailor Content to Different Platforms
Not all social media platforms are created equal. As a real estate agent, you’ll need to tailor your strategies to each platform’s strengths and audience demographics.
Let’s look at the most popular options when it comes to social media marketing for realtors.
Instagram is one of the most visual platforms, making it perfect for showcasing beautiful homes.
You can use high-quality photos and videos to highlight the best features of your listings, whether it’s a stunning kitchen or a spacious backyard. Plus, Instagram Stories and Reels offer a dynamic way to show virtual tours, behind-the-scenes content, or even client testimonials.
By utilizing features like hashtags, location tags, and geotagging, you can make your listings more discoverable by local buyers.
Facebook remains a leading platform for real estate marketing. In fact, 89 percent of realtors use it to market their properties.
You can create a Facebook page for your agency, post listings, and even run paid ads targeting users based on location, age, income, and interests. Facebook also supports long-form content, so agents can share detailed posts about properties, market updates, and home-buying tips.
You could even compile this information in eye-catching graphics, using our Jigglar templates:
You might even create a Facebook group to help agents network locally and connect with prospective buyers.
While LinkedIn may not be the first platform that comes to mind for selling homes, it’s an excellent place for realtors who want to build professional relationships and grow their personal brands.
By sharing market insights, client success stories, and industry news, you can establish yourself as a thought leader in the real estate sector.
Additionally, LinkedIn is a great place to connect with other professionals, such as mortgage brokers, home inspectors, and lawyers. This network can help with referrals.
TikTok
TikTok can be a powerful tool for real estate agents, especially those targeting younger, tech-savvy buyers. This is because the majority of TikTok users are aged between 18 – 34.
You can create short, engaging videos showcasing homes, offering tips on buying a home, or debunking real estate myths. TikTok’s algorithm tends to favor authentic and entertaining content, so you can show off your personality and stand out in a crowded market.
2. Create Engaging Posts with Jigglar
Now that we’ve provided an overview of each platform, let’s dive into how to create engaging social media content with Jigglar.
At Jigglar, you’ll find hundreds of real estate templates, including designs for different social media platforms. For example, you can use templates for Instagram stories and posts:
You’ll also find various Facebook post images for promoting open-house events, new listings, agency news, and more:
All of these templates are customizable. You can add your own logo and photos, change the colors and fonts to align with your branding, and a lot more.
However, it’s important to ensure a consistent look across all social media platforms. Consistency helps build recognition, which is crucial for establishing a personal brand in real estate.
By using the same color schemes, fonts, and logos in every post, your followers will quickly associate your listings with your professional and trustworthy brand.
3. Target the Right Audience
Creating great content is not enough. To maximize its effectiveness, you’ll need to ensure that your posts are reaching the right audience.
Social media platforms offer a variety of targeting options that enable you to fine-tune who sees your posts.
For example, Facebook Ads lets you target specific demographics, such as age, income, location, and even homeownership status. By creating highly targeted ads, you can ensure that your listings are being shown to people who are most likely to be interested in purchasing a home.
If you’re posting on Instagram, hashtags and location tags are a simple yet powerful way to increase visibility. You can use popular real estate hashtags like #JustListed or #DreamHome so your posts appear in searches related to home buying.
Location tags can also help attract local buyers, making it easier to connect with people in your target market.
While LinkedIn might not offer the same level of ad targeting as Facebook, it’s an excellent place to build connections with other professionals who can refer clients. You can join real estate-related groups, share insightful articles, and engage with content from others in the industry.
4. Measure Success and Adjust Your Strategy
Most social platforms offer built-in analytics tools that let you see how your posts are performing in terms of engagement, reach, and conversions. By analyzing these metrics, you can adjust your strategies to focus on the content that resonates most with your audience.
For example, if you notice that video tours consistently get more likes and shares than static images, you might decide to prioritize video content in future posts.
Similarly, if Facebook ads targeting a specific demographic aren’t generating leads, it may be time to tweak the targeting or experiment with a different ad format.
Conclusion
Leveraging social media marketing for realtors isn’t just about posting pretty pictures. It’s about building relationships with potential buyers and boosting your online presence.
To recap, here’s how to make the most of your social media efforts:
- Tailor content to different platforms.
- Create engaging posts with Jigglar.
- Target the right audience.
- Measure success and adjust your strategy accordingly.
Are you ready to boost your social media marketing? Sign up for a free trial with Jigglar and start creating stunning graphics.
