Facebook for Real Estate Agents: A Beginner’s Guide To Social Media Marketing

Other social media platforms get a lot of attention these days, but Facebook remains king in terms of marketing. More than seven million businesses advertise on Facebook and yours should be one of them. Facebook is an amazing platform for marketing a real estate business, but only if you know how to use it.

Facebook offers several advantages over other social media platforms. With Facebook, you can post any type of content, ranging from simple text posts to images and even stories or reels. This gives you a ton of flexibility in terms of how to market listings and Jigglar offers the materials you need to do so.

In this article, we’ll discuss the importance of marketing your real estate business on social media. Then, we’ll go over several ways to do so on Facebook using Jigglar. Let’s do it!

Why Market Your Real Estate Business on Facebook

Other social media platforms may get more buzz, but Facebook remains a top choice due to its marketing tools and its demographic. With Facebook, you get access to a demographic that is typically older.

The biggest age group on Facebook is 25-34 year olds (roughly 30% of all users). For a lot of people, that’s the period where they’re thinking about buying their first homes and might spend a lot of time looking at listings.

The rest of Facebook’s audience skews even older, which makes it more likely they might be interested in real estate content. Compare that to TikTok, for example, where the average user is below 20. You can easily see which social media and guess which demographic is more likely to reach out for real estate inquiries.

How to Market Your Real Estate Business Using Facebook

The short version of this section is you need to be active on Facebook and regularly post new real estate content. Your goal is to build an audience so everything you publish gets enough engagement to be boosted to other users. Now let’s break down how to do that.

Join Local Real Estate Groups

If you’ve never paid a lot of attention to Facebook and you don’t have a lot of followers, this is the place to start. There are local real estate groups for most locations and they’re usually a mix of people looking for properties and realtors advertising their listings.

Before you start advertising in these groups, you’ll need a Facebook Business page and to set up a cover for it. Go ahead and create one, then get to marketing it using Jigglar templates.

To get started, you’ll want to introduce yourself. Jigglar offers a large collection of agent profile templates you can use to avoid making a boring text post:

Facebook for real estate agents

These templates include placeholders for adding as much information as you can about your real estate business. For these posts, we recommend emphasizing what sets you apart as a realtor and sharing information about how to get in touch with you outside of Facebook.

Post Content Regularly

The most impactful thing you can do to grow a social media following is to be active on your platforms of choice. A lot of realtors are on Facebook but they only post when they get a new listing, which limits the interactions they can have with followers.

You can and absolutely should make posts for new listings. In fact, the Jigglar library includes dozens of templates for posting listings on social media:

A social media post for a new property listing

However, you should also make an effort to publish real estate content even if you don’t have any new listings. Those posts can be anything, from celebrating holidays to sharing real estate advice:

A Jigglar template for sharing real estate advice

Your goal with this content is to grow your following and make sure the users who subscribe to your Facebook Business page don’t forget about you. That way, when a new listing does come up, they might be more likely to engage with it.

Share Social Proof on Your Facebook Page

One of the benefits of using social media to market your business is that these platforms can double as sources for social proof. If you have an active Facebook Business page that is full of positive feedback and reviews, you can make a significant impression on new followers.

To get started, you can reach out to past customers and ask them to share their experiences on your Facebook page. You can also do this moving on anytime you help a client close a real estate deal.

Another way to share social proof on your Facebook page is to publish “Just Sold” posts. Even without customer feedback, these posts tell new subscribers that you’re a realtor who gets the job done:

A just sold flyer from Jigglar

“Just sold” posts are bound to attract a lot of engagement as people love to celebrate and congratulate each other on social media. That engagement can help your Facebook presence grow further, so it’s definitely worth chasing!


Using Facebook for real estate agents can be challenging, particularly if you’re not sure how to market on social media or you don’t have the necessary design skills to do it. Jigglar can help you by giving you access to a massive library of real estate marketing materials alongside the tools you need to customize them. Moreover, you don’t need any design experience to use Jigglar.

With the right marketing materials, using Facebook for real estate agents boils down to three elements:

  1. Join local real estate groups.
  2. Post content regularly.
  3. Share social proof on your Facebook page.

If you’re ready to start leveraging Facebook to get more real estate leads, sign up for Jigglar. The platform offers a 30-day free trial so you can test it thoroughly, sign up today!

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