How to Reduce Your Real Estate Marketing Costs (5 Tips)

As a real estate agent, you’ll want to market your services to the right people and gain valuable leads. However, advertising on platforms like TV channels and magazines can be quite expensive, and hiring a marketing professional can be every pricier. 

Fortunately, there are various ways you can reduce your marketing costs without compromising on brand awareness. For example, our Jigglar real estate templates can help you increase engagement on social media platforms. Additionally, you might consider partnering with local businesses on events and competitions.

In this post, we’ll look at five ways you can reduce your real estate marketing costs. Let’s get started!

1. Create shareable social media graphics

While advertising on social media can be a little cheaper than using traditional platforms like magazines, these costs might still add up. After all, you might need to pay for several ads to reach a decent audience.

However, why not let your followers do all the advertising for you? This can help drive organic traffic to your social media page as well as your website.

The trick is to create shareable graphics. This can be content that your followers might find very useful, and therefore share it on their page or send it to their friends. 

At Jigglar, you’ll find several real estate graphics that you can help generate shares. For example, a home-buying roadmap could be very helpful and informative:

A Jigglar real estate roadmap template

Even if a user isn’t looking for a new home, they might know someone who is and decide to share this infographic with them.

You might also share some interesting facts about the local property market. Once again, you can use a pre-designed graphic on Jigglar:

A Jigglar real estate report template

All you have to do is edit the placeholder text and add your logo and contact details. You’ll also find graphics with tips for home sellers, packing lists, and more. 

2. Focus on growing your email list

If you’ve just set up your real estate company, you’ll need to work on building an email list. You can do this by signing up for an account with an email marketing service and add a subscription form to your website. 

Email marketing can be quite cost-effective. After all, you own your email list, so you don’t need to pay for a third-party service to reach your audience.

Additionally, some email marketing services like Mailchimp offer free accounts. Of course, you’ll have a limited number of emails you can send per day, but this should be enough if you’re just starting out.

You can use email marketing to send new listings to your subscribers, update them on the local market, and share some interesting news with them.

At Jigglar, you’ll find pre-design templates for your real estate newsletters:

A Jigglar newsletter template

You can simply edit any template you like, and send it to your subscribers. Plus, you can use the same template for all of your emails to help save time on designing newsletters.

3. Find sponsors for your open-house events

Open-house events give you an opportunity to introduce yourself to prospective clients in person. The owners of the house might be more than willing to let you host an event at their property, as it could help them sell it faster.

However, in order to make a good impression, you’ll likely need to offer food and drinks. Catering can be a little pricey, but you might consider looking for sponsors.

For example, you might approach local bakeries or any cafes that could use a little exposure. In return, you would list them as sponsors on your marketing material for the event.

Jigglar offers several templates for promoting open house events:

A Jigglar template for promoting open house events

You can easily edit the templates to include your sponsor’s name and logo. 

4. Create giveaways rather than ads

Ads can help drive traffic to your website, but so can giveaways – and they don’t cost anything!

Once again, you can partner with a local business on this marketing project. For example, you might host a photo competition and the winner gets a food hamper or a voucher from a local outlet.

Additionally, you could encourage home sellers to list their property with you by a certain date. 

You’ll find several giveaway templates on Jigglar, which you can use to share the content on Facebook, Instagram, and other channels:

Hosting giveaways with a Jigglar template

Some people will share the giveaway with friends and family, which can boost your exposure in the local community. 

5. Repurpose your marketing material

Finally, you can reduce your real estate marketing costs by repurposing your material. For example, if you’ve recently published a detailed report on the local property industry, you can put together a graphic with your key findings and share them on social media.

Similarly, if you’ve created real estate checklists and other educational content for your followers, you can use this material to create an ebook on buying or selling a house. 

If you’ve created video ads for your listings, you could use the raw footage for your Instagram stories. Likewise, you could adapt your property photos for different social media platforms. 


If you have a small real estate company, your marketing budget might be a little tight. However, you don’t need to spend a lot of money to reach your audience and make more sales.  

To recap, here’s how reduce your real estate marketing costs:

  1. Create shareable social media graphics, like checklists and roadmaps.
  2. Focus on growing your email list.
  3. Find sponsor for your open-house events.
  4. Create giveaways rather than ads.
  5. Repurpose your marketing material.

At Jigglar, you’ll find several real estate templates that you can use to grow your company organically. Sign up for a free trial today!

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