How to Use Emotion in Your Real Estate Marketing to Attract Clients

Generating new leads can be challenging as a real estate professional. If you’re looking for new, more effective ways to promote your business, you might want to consider re-working your marketing materials.

One of the ways you can enhance your advertisements is by tapping into peoples’ emotions. People typically respond to emotional marketing. They want to feel something when they’re interacting with a brand or product.

In this post, we will discuss the power of tapping into people’s emotions to grab their attention. Then we’ll provide some template examples of how to effectively use emotions for your real estate marketing. Let’s jump in!

Why Use Emotion in Marketing

There are many reasons to use emotion in your real estate marketing. Emotion is a powerful motivator. It can be used to grab attention, create interest, and stir up desire. When used correctly, emotion can help you close more deals and build a successful real estate business.

Some common emotions that people respond to in marketing are happiness, love, and fear. When you can tap into these emotions, it becomes easier to create a connection with potential clients and incentivize them to act.

There are also many different ways to incorporate emotions into your marketing, depending on your desired outcome.

How to Use Emotion in Your Real Estate Marketing to Attract Clients

Now that we understand why it’s smart to use emotion in your real estate marketing, let’s take a look at a few tips for how to go about it.

1. Focus On Storytelling

One way to create a connection with your audience is to tell a story. Stories are an excellent way to connect with people on an emotional level.

They help us understand the world around us and make us feel something. When you tell a story about your brand or offerings, you can establish an engaging and interesting way to draw in potential clients.

Of course, you won’t have a lot of room on a standard marketing flyer or postcard to make your “story” lengthy. However, you can keep it short and simple.

You can also share stories about your own experiences as a real estate agent or homeowner. Tell could a story about a time you helped a client find their dream home:

A real estate marketing template.

Perhaps you might write about the satisfaction you feel when you help someone sell their home. When you share your personal experiences, you become more trustworthy and relatable.

2. Incorporate Interesting Visuals

Most people notice and process images faster than they do text. Therefore, another way you can tap into peoples’ emotions in your marketing materials to evoke a reaction is to incorporate engaging and attention-grabbing visuals.

There are a variety of ways you can do this. Naturally, you might want to include professional photos of properties you’re currently listing or recently sold:

A Just Sold flyer.

However, you can also get creative to incorporate other people, objects, and animals:

A Happy Easter real estate marketing flyer.

The design and layout of your marketing materials can also influence their success. This is one of the reasons we recommend using a flyer design template to eliminate the need to hire a professional designer.

3. Ask A Question

One way to use emotional marketing is to pose a question to your audience. You can ask a question in your flyers and ads that grab people’s attention:

A flyer that poses a question.

For example, “Are you tired of looking at houses that need work?” or “Do you want to live in a luxurious home without breaking the bank?” These questions pique people’s curiosity and make them want to learn more about your listings.


Emotional marketing is a powerful tool that, when used correctly, can help you attract more clients and grow your business. However, figuring out how to incorporate it into your marketing materials might seem challenging. Fortunately, it doesn’t have to be.

If you’re not sure where to start, try looking for inspiration online or in other industries. There’s no need to reinvent the wheel when it comes to emotional marketing; you can simply adapt what’s already out there to fit your needs. We also recommend using our templates for stunning and customizable flyer designs.

Are you ready to start using emotional marketing in your real estate business? Sign up for a free Jigglar trial account to access our extensive library of templates!

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