One of the most difficult tasks as a realtor is making your services stand out. Sticking to generic property listings and traditional posts makes it hard to inspire buyers and drive action. Therefore, it can be easier to capture buyer interest by using seasonal themes for real estate content.
Sure, this offers something different, but it can also help you appeal to specific markets and nurture strong client relationships. Plus, you can use our Jigglar seasonal templates to speed up the design process.
In this post, we’ll show you how to leverage seasonal themes in your real estate marketing materials. Let’s jump right in!
How to Incorporate Seasonal Themes in Your Real Estate Marketing
Here’s how to implement seasonal themes in your real estate content to attract buyers and make your services stand out.
1. Spring
Spring is the epitome of new beginnings and fresh starts. So what better way to welcome in the season than with posts that brim with color, flowers, and wildlife:
If you’re worried that your design skills aren’t up to scratch, you can use Jigglar templates. These pre-made layouts ensure that your marketing materials always look their best. Better yet, they’re fully customizable, so it’s easy to add your own details and photos.
Spring is often dubbed “selling season” since people have more free time to hunt for their dream home following the festivities. The fair weather is also more suited to showing a property at its best, which is especially relevant for homes with outdoor spaces.
There are plenty of opportunities to connect with your audience too. You could celebrate national holidays like Mother’s Day or Easter:
This can be a great way to humanize your brand and forge meaningful relationships with clients.
Additionally, spring is an ideal time to experiment with different content ideas. If you’re using social media, you could increase engagement by posting fun quizzes or polls that encourage interaction:
Although many of us like to forget, spring is also tax season. This makes it the perfect moment to urge folks to find out how much their properties are worth:
In this case, direct mail campaigns tend to work well, so consider creating postcards and flyers to distribute to local residents.
2. Summer
Summer can be a difficult time to attract buyers, especially if you predominantly target families. With schools breaking up for the holidays, it’s important to promote your properties early on in the season before plans get underway.
While there are fewer national holidays and events in summer, you can capture the joy, heat, and vibrancy of the season by using visuals that feature beaches, pools, and sunshine:
Naturally, the good weather makes this season the perfect time to promote outdoor events like local festivals, barbecues, and markets.
Not only can this foster a strong sense of community, it also differentiates your brand from other agencies. What’s more, it allows you to offer insight into the local area and lifestyle, which can be appealing to buyers.
With Labor Day and Independence Day around the corner, you can make a timely impression by incorporating red, white, and blue into your marketing materials:
You might also take the time to share helpful tips and tricks in your blog content. Summer-specific posts such as “how to care for your lawn” can be a real hit with your audience and help boost your digital presence.
3. Fall
Fall is one of the best seasons to capture buyer interest. You’ll usually end up dealing with serious buyers too, since people tend to be eager to get the deal done before Christmas.
The good news is that fall is also one of the most aesthetic seasons, offering tons of motifs and rich colors which you can implement in your social marketing materials:
Meanwhile, you could share local recommendations for fall activities like pumpkin patches, apple orchards, haunted houses, or hayrides.
Or, you could get clever with your promotional strategies by producing holiday-themed content that revolves around Thanksgiving, Diwali, or Halloween:
Towards the end of fall, we enter the shopping season. So why not get involved with Black Friday and Cyber Monday? This could be a great time to partner with local businesses, offer special deals, or provide a free valuation.
4. Winter
The focus of winter is undoubtedly the holiday period, which means people are busy celebrating. As such, you’ll usually see fewer properties enter the market, but that isn’t always a bad thing.
For starters, you can position the properties you do have so that they really make an impression with interested buyers. If you’re feeling the gift-giving spirit, you could promote discounted referral fees or gift vouchers:
But at Jigglar, we also have plenty of templates, designed specifically to celebrate holidays like Hanukkah, Christmas, and New Year’s Day.
The latter is a great opportunity to leverage New Year’s resolutions and goals. For example, you could convince people to begin the search for their dream home while they’re feeling motivated and energized:
As the market picks up again post-January, you can also celebrate holidays and events like the Super Bowl or Valentine’s Day. This can be the ideal time to launch exciting deals or cater to specific markets like millennial homebuyers or couples.
Conclusion
Buyers get tired of seeing the same content plastered across real estate platforms and websites. That said, you can give yourself a competitive edge and make your listings stand out by leveraging seasonal themes.
In spring, you could celebrate Mother’s Day whereas summer is ideal for promoting outdoor events. In fall, you have Halloween and Thanksgiving, but it’s also a prime time to offer discounts. Meanwhile, winter provides the opportunity to indulge in festivities and spread holiday cheer.
The easiest way to achieve high-quality seasonal designs is to use Jigglar templates. You’ll find a wide range of ready-made layouts that you can customize with your own colors, fonts, images, text, and logo. Get started with a 14-day free trial!
