Email marketing can be a powerful tool to promote your real estate business, but so is real physical mail. A direct mail campaign involves sending potential customers pieces such as flyers, postcards, brochures, or catalogs.
For a lot of potential buyers or sellers, holding an actual piece of physical mail that you send them can make you look much more professional as a realtor. Unlike email campaigns or social media, direct mail can be hard to ignore and it’s perfect for sharing real estate opportunities.
In this article, we’ll go over three tips to help you create a successful direct mail campaign. Let’s get to it!
1. Use Beautiful Designs for Your Marketing Materials
If you’re not a designer, trying to create a modern, beautiful direct mail campaign can be downright impossible. You might be able to design something that looks passable, but what you need is something that feels professional.
That’s where Jigglar comes in. We have a library of hundreds of templates for real estate marketing. That includes designs for flyers, postcards, stationery, and even calendars:
Once you find a design you like, you can open it using the Jigglar editor. The editor enables you to replace images, change text, and add other elements to the design. It’s incredibly easy to use and you don’t need to be a designer to end up with a professional-looking direct mail campaign.
What’s more, every design comes basically ready to go. You can simply replace the template text to include your real estate business details and the design will be ready to send to the printers.
2. Use Strong Calls to Action
It’s important to understand a lot of people see direct mail as “spam”. That means if you want your marketing campaigns to work, your mail needs to stand out both in terms of design and content.
Every piece of direct mail should have a purpose and a Call to Action (CTA) that encourages people to take action. That action can be almost anything you can imagine, from sending you an SMS or an email or attending a local open house:
The hallmark of a CTA is that it’s short and direct. You don’t tell potential customers, “Hey, if you want to and if you have the time, consider calling me for an appraisal”. Instead, you say, “Here’s my number, call me for an appraisal”.
Think about a CTA as a helpful reminder of what the next step is. Without it, people might like your direct mail campaigns but they won’t know what to do with them besides throw them away.
The language you choose plays a significant role in how effective a CTA is, so consider using what we call real estate “power” words. These words tell a story and they give customers an idea of what to expect from you.
3. Personalize Your Campaigns
One of the main reasons why people reject or throw away direct mail is because it feels like you’re sending the same piece of mail to everyone else. That’s technically true, but there’s nothing stopping you from adding a little personal touch to your campaigns.
Personalization comes in several forms. Some of the most common ways to personalize mail include mentioning the person’s name and addressing them by it. This can be tricky if you’re sending the same piece of direct mail to dozens of addresses, but it’s a little bit of extra work that can pay off big time.
Even the smallest form of personalization gives people a clear message. It tells potential customers you know who they are and you value them enough to make an extra effort, even if they’re not currently your customers.
Other forms of personalization include using unique designs for direct mail for each neighborhood and including information about the area that shows you know the local market. This is a great way to build trust with potential customers.
If you’re in real estate, it’s essential that you put a lot of effort into digital marketing channels such as email and social media. However, that shouldn’t come at the cost of ignoring time-tested marketing methods such as direct mail campaigns.
Direct mail campaigns can be relatively cheap if you design them yourself. That’s possible using Jigglar, which includes hundreds of templates you can use for flyers, postcards, and other types of direct mail. More importantly, each template is fully customizable (and it’s easy to do so!).
Are you ready to start working on your first real estate direct mail campaign? Try Jigglar for free and find the perfect template for your campaign today!