A solid real estate marketing strategy can help your business stand out. Nonetheless, understanding what tactics will work can be difficult, and scouring through emerging trends takes a lot of time and effort.
Fortunately, adapting to current marketing tactics doesn’t have to be a challenge. By embracing evolving technology, you can sell homes faster and stay ahead of the game. Plus, you can attract more prospects and save time with Jigglar’s user-friendly templates.
In this post, we’ll discuss three marketing trends to look out for in 2024 and show you how to implement them. Let’s get started!
Video Marketing
Creating detailed listings with high-quality photography is critical for selling real estate. However, static images aren’t always the best way to showcase homes. By incorporating engaging videos into your market strategy, you can generate more interest in your properties.
Recent studies found that 99 percent of home buyers between the ages of 24 and 57 search for homes online. Therefore, sharing videos of your properties can entice buyers to take the next step and schedule a viewing.
To get started with video marketing, you’ll want to decide what type of content you want to create. For example, you can live-stream open houses, host Q&A sessions, or offer virtual house tours:
TikTok and Instagram are ideal for live-streaming events. If you’re creating longer videos like full house tours, you can upload them to your YouTube channel.
Then, you can create flyers to drive traffic to the video. Our Jigglar templates contain placeholders for QR codes that you can use to direct clients to your videos or social media posts:
All of our Jigglar templates can be customized to suit your needs. For example, you can add your own images, text, and brand colors.
Social Media Advertising
Social media advertising is not a new thing. However, this medium is constantly evolving, and marketers are always exploring new ways to convey their messages.
Internet users spend an average of 151 minutes on social media per day. This means it’s a powerful tool for improving brand awareness and reaching new clients.
In addition to sharing new listings, you can post visual content like infographics and video testimonials. You might also want to leverage trends like Instagram Reels and the POV hashtag.
At Jigglar, you’ll find a variety of marketing templates that you can use for social media, including agent profiles that highlight your experience and good track record:
Additionally, social media ads can help boost your online presence. With a paid ad campaign, you can advertise to your target audience and market your listings across platforms like Instagram and Facebook to increase visibility.
You might also want to consider partnering with influencers and encouraging User-Generated Content (UGC) like testimonials. By leveraging social proof, you can build trust with prospects and establish authority in your market.
Artificial Intelligence
Artificial Intelligence (AI) is the simulation of human behavior by machines. In real estate, AI offers a range of capabilities that can improve client experience, generate leads, and save you time and money.
Predictive AI, like HouseCanary, can analyze past data to determine patterns and use algorithms to make predictions about future events:
You can then use this data to fine-tune your marketing strategy. For instance, you might gather some home estimates for prospective sellers. Then, you can create a social media post encouraging home-owners to contact you for an estimate:
Generative AI (GenAI) is another powerful tool that can enhance the client experience. GenAI recognizes patterns in data and uses them to generate similar content.
Using a tool like listingcopy.ai, you can quickly generate property descriptions for your marketing materials:
Chabots are another common example of GenAI. These enable you to provide 24/7 client support by analyzing and responding to customer queries. Using a trained chatbot, you can automate communication with prospects and improve customer satisfaction.
Conclusion
Keeping up with advertising trends can help you stand out from the competition. When you improve your marketing strategy, you can attract prospects, get more listings, and drive sales.
To recap, here are three marketing tactics that can help your business make an impression this year:
- Create engaging videos to showcase properties and share them on multiple platforms.
- Encourage user-generated content and jump on social media trends like Instagram Reels.
- Use AI to leverage data and enhance the customer experience.
Using Jigglar’s fully customizable templates, you can create beautiful marketing materials to advertise your listings. Sign up for a free trial and get started today!
