Real estate is a dynamic industry. Realtors have to adapt and stay on top of trends to remain relevant. If you’re still doing most of your marketing using bus benches in 2024, chances are you’re not getting as many listings or sales as you could be.
Adapting to new trends doesn’t mean completely changing the way you do things every year. It’s all about seeing what these trends can do for your clients and how you can implement them for your business in a smart way. This will give you an edge over other realtors and, hopefully, give you the tools you need to close.
In this article, we’ll talk about four of the hottest trends in real estate in 2024. We’ll talk about why they’re so popular and how you can implement them to improve your business. Let’s get to it!
1. Use Video Marketing
Real estate flyers, mailers, and brochures are classics. They’re marketing tools that work, but they rely solely on static imagery. In 2024, there’s no excuse not to go the extra mile and provide prospective buyers with videos that show off listings in all their glory.
Property videos shouldn’t be a replacement for images. They’re a complementary format you can use to show properties in a new light and showcase unique features.
Showing property videos with your real estate business logo will make you look leaps and bounds better than the competition. It will make listings stand out and buyers might take you more seriously, all in exchange for video that you can take using your phone (but only if it has a nice camera!).
Don’t have the time to create lots of videos? You can use a AI tools like invideo to shortcut much of the process. Load in photographs of your property, any real estate flyers you have created, other short videos and systems like this can produce professional looking videos in a fraction of the time it used to take.
2. Do Listing Reels/TikToks
If you’re not on board with the idea of expanding your social media marketing into Instagram Reels or TikTok videos, look away now. A lot of realtors are turning to these platforms to garner new audiences and they are finding them.
It turns out that people love watching house tours in short video format. Using these types of social media posts can make the videos look more fun than those you publish on online listings.
While it can be hard to get leads from this type of video, being active on these platforms can help bolster your credibility as a real estate agent. Since being a realtor is all about trust, having a large online following will help attract potential customers.
3. Use Generative AI with your photographs
Almost every industry is looking for ways to incorporate AI into their workflows. When it comes to real estate, we wouldn’t recommend using generative AI for tasks such as creating listings, which is where your expertise should shine.
What you can do is use AI tools to help potential buyers envision how an empty space might look once it’s decorated. There are a lot of amazing tools that can take a picture of an empty room and create full-blown interior designs:
This type of imagery can be invaluable in helping people imagine themselves living in a property. If you can help a buyer imagine themselves enjoying life somewhere, the sale is all but done.
A lot of these tools are pay-to-play, but they can be worth it if you want to experiment with new ways of creating listings. Try using them for a listing or two and decide whether you want to incorporate AI full-time into your realtor’s toolkit.
4. Adapt Your Marketing to Voice Search
In 2024, a lot of customers will find your listings through search. Direct marketing is invaluable, but getting random leads from great Search Engine Optimization (SEO) efforts can feel like you won the lottery.
This is only possible if you compose listings using keywords that buyers look for in search engines. These keywords tend to be related mostly to the property location and its primary characteristics. For example, if you have a listing in Miami, you want it to appear in the search results when people type “homes for sale in Miami”.
To be fair, that’s an oversimplified example. Finding the right keywords can take a lot of research and in 2024, you need to consider that a lot of searches happen using voice. That means people are talking to their phones and dictating what they want to find.
The issue is that we look for things differently when typing in a search engine or using voice-enabled search. If you’re using voice, you’re much more likely to ask questions, such as “Can you find me houses for sale around me”. When typing, that search would probably look something like “house listings Miami”.
What this means is you need to write listings with voice searches in mind. Focusing only on “regular” keywords won’t get your listings as much attention as possible, so consider what a person doing a voice search might ask if they want to find a listing like yours.
Conclusion
Every business needs to consider new trends periodically if they want to thrive. Keeping up with marketing trends doesn’t mean blindly following what every other realtor is doing. It’s all about keeping your finger on the pulse of the industry and figuring out which trend can work well with your marketing style. If you can do that, you’ll be miles ahead of other realtors.
As for what real estate marketing trends are making waves in 2024, here’s what you should consider doing for your business:
- Use video marketing.
- Do listing Reels/TikToks.
- Use generative AI.
- Adapt your marketing to voice search.
Are you ready to take your real estate marketing to the next level in 2024? Try Jigglar for free and get access to our library of hundreds of real estate marketing templates.
