SEO for Real Estate Websites: The Ultimate Guide

Almost 99 percent of home buyers between the ages of 24 and 57 use the internet to find the perfect house. Therefore, you’ll need to have a robust online presence if you want to attract clients and compete with other realtors.

When done right, Search Engine Optimization (SEO) can help you to reach a wider audience and generate leads. Moreover, a high-ranking website will organically drive traffic to your listings and save you time and money.

In this post, we’ll briefly discuss the benefits of SEO for your real estate business. Then, we’ll explain how to improve your website’s rankings. Let’s get started!

What SEO Is (And How It Can Benefit Your Real Estate Website)

SEO is the process of improving your website to increase its visibility in search engine results. For example, you might use relevant search terms in your content, or implement measures to reduce loading times and serve your pages faster.

By climbing the rankings in Google and other search engines, you can attract more people to your website and gain new leads. What’s more, SEO drives traffic to your website organically, so you don’t need to invest money in this marketing strategy.

Once your content is optimized, you’ll likely see a rise in clicks and engagement. This can lead to enhanced brand recognition, and may give you an edge over your competition.

How to Improve Your Real Estate Website’s SEO (4 Tips)

Now that you understand how SEO can benefit your business, let’s look at some tips for improving your rankings. We’ll also explain how you can use Jigglar templates to boost your SEO strategy.

1. Do keyword research

Before you create new content, you’ll want to find and analyze your target keywords. This can help you understand your audience and how they conduct searches.

You can use a keyword research tool, such as Google Keyword Planner, to explore relevant keywords for your real estate website:

Finding keywords for your real estate website with Google Keyword Planner

Ideally, you’ll want to choose keywords with a decent amount of monthly searches and low competition. Once you find the right search terms, you can use them to plan your content strategy. For instance, if you’re a real estate agent in Tampa, you can develop blog posts using the keyword “homes for sale in Tampa Bay”.

Implementing keywords across your website will improve your real estate website’s overall SEO. You’ll want to add them to title tags, headings, meta descriptions, image alt tags, and URLs.

2. Build backlinks

Backlinks are links from one website to another. Search engines view pages with a lot of backlinks as authoritative sources (as long as they’re from trusted websites). Therefore, they can help your pages rank higher in search results.

To gain backlinks, you’ll want to write high-quality content that other sites can share. Designing shareable graphics like homebuyer’s checklists and embedding them in blog posts can be an effective way to earn links from other websites:

Designing images to accompany web copy and boost SEO

With Jigglar, you can create checklists and infographics using various plug-and-play templates. Once you select a template, you can personalize it with your branding and edit the text to suit your needs and preferences.

3. Use a mobile-friendly design

Mobile optimization increases accessibility and improves the user experience. Thus, a mobile-friendly design will likely boost your site’s web traffic and engagement. As a result, your site may rank higher in search results.

Since mobile searches account for 63 percent of organic search engine visits, it is critical to ensure that your site is optimized for smartphones. You can use a tool like Google Lighthouse to test your mobile page speed and learn how you can improve it:

Using Lighthouse to test the mobile web speed of your real estate website

For instance, you can use a responsive theme that will automatically adjust the layout of the page to fit smaller screens. If you have a lot of images, you can try compressing them to improve your loading times without sacrificing quality.

Additionally, minimizing clutter on your website can enhance the user experience. For instance, you might separate large chunks of text with images to improve readability.

You could even replace text with graphics to make your content more digestible. For example, if you’re sharing facts about the local property market, you might compile them in a real estate infographic:

Jigglar infographic on rental stats

Graphics can illustrate information in a fun, interactive way. What’s more, original images can break up large text blocks and enhance your website’s mobile-friendliness.

4. Publish high-quality content

Creating useful and relevant content is another way to boost your rankings. It shows Google that you’re an expert in your niche. Additionally, encouraging readers to post comments and ask questions can help boost engagement, and it signals to Google that people love your content.

To create high-quality content, you can consider using the Skyscraper Technique. This involves researching your competitors to find content that is already performing well, and then creating a better version of that content for your own site.

For example, if many competing realtors offer “How To Buy Your First House” guides, you can create a similar guide that is longer, more comprehensive, better researched, etc. This way, you can attract readers by offering them something they’re interested in and that provides plenty of value.

You’ll also want to use attention-grabbing images in your content, in order to keep readers interested. These may include photos of your properties and neighborhood, or custom infographics to accompany your blog posts.


Developing an online presence that competes with other realtors can be challenging. By implementing a few essential SEO practices, you can reach a wider audience, drive traffic to your real estate website, and generate leads.

To recap, here’s how to improve your agency’s SEO:

  1. Do keyword research.
  2. Build backlinks.
  3. Use a mobile-friendly design.
  4. Publish high-quality content.

Are you ready to boost your online presence and attract more clients? Sign up for a 14-day Jigglar free trial today to kick-start your online marketing with customizable templates!

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