In today’s digital world, more and more buyers turn to social media to find new homes. And since Instagram is one of the most popular social media sites, it’s important to optimize your just listed Instagram post to get more eyes on your property.
This means you need to do more than post some good photos and a quick description. Instead, you can create stunning high-quality graphics, add relevant hashtags, and even use video. This can make your listings more engaging and memorable.
In this post, we’re going to share five excellent tips to make your just listed Instagram post stand out. Let’s get started!
1. Create High-Quality Graphics
The nature of social media means that you’re competing with millions of other just listed Instagram posts. Therefore, you need to find some way to make your post stand out in the feed.
Of course, high-resolution photographs make a significant difference. Plus, it’s important to get the lighting and angles just right. But beyond photography, there are ways to encourage users to stop scrolling when they see your post.
One of the easiest ways to do this is to use high-quality visual assets that combine images with bold fonts and beautiful color contrasts. And, if you lack design skills, it’s easy to achieve this using professional-standard templates from Jigglar:
This way, you’ll get access to a whole library of pre-made layouts for all your real estate marketing materials. Better yet, the templates are fully customizable so it’s easy to switch in your own images, details, and logo.
Another great thing about this option is that you can display numerous photographs at once, rather than having to select just one to feature as the main photo in a carousel. Meanwhile, you can highlight the property details in a more elegant way and even access themed templates for different seasons and holidays.
2. Use Video
There are plenty of types of Instagram videos for real estate agents, but reels are a particularly great choice. In fact, last year, reels gained much more user interaction compared with standard posts, especially in terms of likes and saves.
With this in mind, Instagram reels (and other types of videos) can expand your reach and grow your following. Plus, it makes your business appear more creative and tech-savvy which is good for your brand reputation.
There are also tons of ways to execute this idea. For example, you can expand on your just listed Instagram post by sharing a sixty-second walk-through of the property which offers a more in-depth look at the listing:
You can also add free audio to your videos and overlay text to communicate the key details. Better yet, you can still use one of Jigglar’s just listed templates when you upload your reel. And, there are a lot of other ways to make your post more engaging.
3. Re-Share Posts to Stories
Many real estate agents make the mistake of creating great content and walking away. But, if you re-share your just listed Instagram post to your stories, you can get it seen by even more people.
This also provides the opportunity to generate more user interaction. For instance, you can ask questions or even feature polls and surveys. On top of this, it’s a good idea to ask your team members to re-share your post on their stories to maximize visibility.
4. Highlight Your Location
Another way to make your just listed Instagram post stand out is to make your location clear. This way, you can attract the right prospects who are searching for properties in the area.
First off, you can tag your location when you post on the platform:
If you’re in a large city, it’s often useful to define the exact neighbourhood.
But, you can take this a step further and use location-based hashtags to capture highly relevant buyers. This might look something like #justlistedgreenville or #northaustinhomesforsale.
5. Add Relevant Hashtags
As we’ve just discussed, hashtags can help get your posts seen by the right people. This is because they’re used as keyword search terms which enables the platform to match users with relevant posts and accounts.
This also means that you can research hashtags and implement ones with a high search volume. Although, it’s best to avoid highly competitive search terms since this can make it harder for your posts to stand out against more established brands.
You can research hashtags using Instagram’s own search feature. Even if you just type in “real estate”, you’ll see options like “real estate florida” and “real estate investing” as well as inspiring realtor accounts. Besides this, you can also create your own hashtags using your real estate business name which can improve brand awareness.
Conclusion
If you want to get your just listed Instagram post discovered by the right people, you need to make it stand out in the feed. This way, you can expand your audience and attract highly relevant leads.
To recap, here are five ways to do it:
- Create high-quality graphics.
- Use video.
- Re-share posts to stories.
- Highlight your location.
- Add relevant hashtags.
The easiest way to design impressive visual assets is to use a Jigglar template. Our selection of layouts covers all your real estate marketing materials. Plus, all designs are totally customizable. Get started with a 14-day free trial!
