While many people still appreciate in-person or telephone communication, it can only get you so far. For instance, you might be missing out on a whole audience, or handing opportunities over to your competitors.
Fortunately, you can increase your real estate business’ online presence to expand your customer base, and make it easy and convenient for people to contact you. This way, you can score more leads with less time and effort.
In this post, we’ll discuss five different ways to boost your online visibility and gain the attention of clients. Let’s get started!
1. Showcase Client Testimonials
One of the easiest ways to build trust with new prospects is to showcase real client testimonials that demonstrate the effectiveness of your service. In fact, a U.S. study found that 94 percent of online customers were more likely to use a business after reading positive customer reviews.
Meanwhile, 79 percent of people said that they trust customer reviews as much as personal recommendations from friends and family members. Therefore, it’s a great idea to feature testimonials prominently on your website or social media accounts:
For example, you might present a case that was particularly difficult and relied on your skills to resolve. Or, simply share stories of instances when you helped clients find their dream homes. This acts as social proof for your business, so that new customers can feel more confident in your expert hands.
2. Use Email Marketing
Although tons of people rely on social media, email marketing remains one of the best ways to nurture leads and keep clients up-to-date with your business. Better yet, it’s pretty straightforward to build a mailing list by placing a simple opt-in form on your website pages.
This way, you can automatically pull email addresses to your database, and deliver targeted messages directly to your clients’ inboxes. For instance, you can share new listings, home maintenance advice, open house events, and more.
Additionally, you can create your own newsletters that contain market updates, expert advice, and even personal local recommendations. This way, you can establish yourself as an authority in the area. However, it’s also a great way to regularly touch base with your contacts and cultivate stronger relationships.
And, you don’t need any design experience to achieve this. With a platform like Jigglar, you can get access to a library of ready-made newsletter templates:
Better yet, templates are highly customizable, so it’s easy to switch colors, add text, upload your own logo or images, and enter your contact details.
3. Optimize for Search Engines
Search engine optimization (SEO) is one of simplest (and cheapest) ways to boost your online visibility in the search engine results. This way, you can drive more organic traffic to your website.
To get started, you can use a tool like Google Keyword Planner to identify relevant keywords and search terms that real people use to find content online:
Then, you can implement these terms within your written content like blog posts, meta descriptions, headings, permalinks, and more.
What’s more, you can prioritize local SEO by including location-specific keywords, or adding schema markup to your content. Meanwhile, you can also optimize your website by linking out to other areas of your website, and regularly updating your pages with fresh, helpful content.
4. Try Video Marketing
At the end of last year, there were 3.37 billion digital video viewers across the globe. This figure provides a huge incentive to start using video as a marketing tool.
TikTok videos, YouTube Shorts, and Instagram Reels are great ways to create engaging property tours, neighbourhood guides, or share real estate advice with your audience. Or, if you want to connect with your clients in real-time, you might prefer live streams or virtual open houses:
But besides creating helpful video content, the nature of videos enables you to humanize your brand and build more meaningful relationships with clients. To leverage this even more, you might share “Day in the Life” videos, or host live Q&A sessions.
5. Harness Social Media
While video marketing is an excellent option, you can also utilize social media platforms more generally to increase your online presence. These sites are constantly updating with fresh content, so they’re ideal for posting business updates or new listings.
Additionally, there are tons of ways to engage with your audience. For example, people can like, react, or share your posts. Meanwhile, you can interact with users in the comments section, or via social messages.
However, it’s important to post quality content that’s actually valuable to your audience. Therefore, you can use captivating headings, and accompany written text with engaging images:
Jigglar’s templates also provide a simple way to get started with social media marketing. You’ll find a range of social templates to enhance your social strategy. For example, you can create seasonal posts, share quick tips and tricks, or feature note-worthy sales.
Conclusion
Lead generation is an important part of real estate, but what if you could make leads come to you? With a strong online presence, you can boost your visibility in search engines, build meaningful connections with clients, and drive organic traffic to your website.
To recap, here are five ways to increase your real estate business’ online presence:
- Showcase client testimonials.
- Use email marketing.
- Optimize for search engines.
- Try video marketing.
- Harness social media.
At Jigglar, you’ll get access to a wide selection of stunning pre-designed templates that are completely customizable including social posts, newsletters, flyers, brochures, and more. Get started today with a free 14-day trial!
