How to Create a Property Management Proposal for Your Real Estate Agency

If your real estate agency strictly helps people buy and sell homes, some of your success is dependent on factors outside of your control, like rising mortgage rates. But, diversifying your offerings to include property management services can help safeguard your business. With this in mind, you might be wondering how to create a property management proposal.

The good news is that drafting this type of real estate document is pretty straightforward. You’ll just need to include key elements like a business introduction, social proof, and a clear description of your fees and services. To speed up the process, you can also use Jigglar templates.

In this post, we’ll discuss what a property management proposal is and when to use one. Then, we’ll offer four tips on how to create an effective property management proposal. Let’s get to it!

What Is a Property Management Proposal? (And When Should You Use One)

Before we show you how to create the perfect property management proposal, let’s go over the basics. You may be wondering – what exactly does a property management proposal do?

In a nutshell, property management proposals lay out the property management services your agency would provide if hired. They often include an introductory section, social proof, and nuts-and-bolts aspects like services and fees.

Since this tends to be a lengthy document, most high-quality property management proposals will include a cover page:

Real estate proposal cover page

Above, you can see a Jigglar template for a property management proposal cover.

So, why should you offer this type of document? There are plenty of reasons, but mainly, it can help you win clients. Without one, your real estate business may come off as untrustworthy or unprofessional.

When you provide people with a comprehensive proposal, you’re better able to communicate your services and convince them of your credibility, while also leaving a good impression. You should present this document to any leads who are interested in contracting your property management services.

How to Create a Property Management Proposal for Your Real Estate Agency (4 Tips)

Now that you know what property management proposals are and when to use them, let’s go over some tips for making an effective one. For this tutorial, we’ll be using a Jigglar template.

1. Introduce Your Real Estate Agency

Introducing your real estate agency to prospective clients is the core of your property management proposal. It’s where you pitch why they should pick you over the competition.

This could involve presenting your agency’s mission statement and values:

Real estate agency mission statement

This can help humanize your agency and win over customers, considering more than 70 percent of people prefer to work with companies that share their values. As you can see, Jigglar templates provide convenient placeholders for your real estate logo.

You may also want to show off your real estate team:

Real estate team page

With Jigglar, this is super easy, since you can plug and play your own images. Then, there’s the business argument. Our dedicated template offers ample space for you to make your case:

The introductory page of a property management proposal template from Jigglar

Keep in mind that every Jigglar template is fully customizable. That means you can change visual elements, like your logo and brand colors, to fit your real estate agency. You can also move the images and text boxes around to reorganize the layout or add your own assets.

2. Provide Social Proof

One of the most powerful ways to demonstrate your expertise is through client testimonials. People telling stories about how you helped meet their needs may give prospective clients confidence that you’ll do the same for them.

That’s why testimonials should play a part in your property management proposal:

Client testimonials in a property management document

Once again, Jigglar makes this easy by including a designated page for testimonials.

If you’re not sure how to get testimonials, you can collect them from personal emails, social media, review sites, and anywhere else people may be talking about your work.

3. Outline Your Services and Fees

As we mentioned, clearly presenting your services and fees should be another key element of your property management proposal. That’s because going over your services step by step and outlining their costs upfront can prevent confusion down the road.

Having it in writing gives you and your prospective client a reference point for any future conversations you may have about working for them:

Services and fees listed in a property management real estate document

Of course, not all potential clients will want the same level of service. With this in mind, the Jigglar editor makes it easy to adjust templates, adding and removing pages as needed.

So, if a client wants less than your full suite of services, you don’t have to create an entirely new proposal. This can help streamline and speed up your proposal creation process.

4. Make Client Responsibilities Clear

Like explaining services and fees, making client expectations clear at the beginning of your relationship can save trouble later. This keeps everyone on the same page about what they’re supposed to do throughout the service agreement. It also makes your job as the property manager easier because your clients understand their role in the work.

For instance, you might offer some tips on presenting the property to prospective renters, like maintaining the lawn and other exterior features of the property:

Tips on property management in a Jigglar template

Jigglar templates are also useful because they provide you with practical example text like what you see above.

When you make client expectations clear and explain the services and fees, you have the start of a formal business contract. This can help build trust and accelerate the closing process.


Adding property management to your real estate agency’s offerings is a big move. It can lead to increased revenue and shore up your business during trying times. However, you’ll need a strong property management proposal to help you close deals.

As a reminder, a good property management proposal does the following:

  1. Introduces your company.
  2. Provides social proof.
  3. Outlines your services and fees.
  4. Makes client responsibilities clear.

You can use Jigglar templates to fast-track creating property management proposals for your real estate agency. Sign up for a Jigglar free trial today to get started!

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