In an industry as competitive as real estate, having a robust marketing strategy is a must. While trendy tactics can bring short-term spikes in traffic or interest, their effect can fade quickly. That’s where evergreen marketing comes in.
Implementing evergreen strategies can help you create a sustainable flow of leads, maintain visibility, and build long-term relationships with clients. When done right, these strategies should continue to drive results long after the initial effort.
In this post, we’ll take a closer look at the advantages of evergreen marketing. We’ll then outline some effective strategies that you can use for your real estate business. Let’s get started!
Why You Need to Implement Evergreen Marketing
Evergreen content provides long-term value. In this context, “evergreen” describes any content that remains relevant and useful for an extended period, typically years.
Since evergreen content is designed to be timeless, it consistently attracts interest regardless of the season or market fluctuations. For realtors, this translates into a steady stream of potential buyers and sellers visiting your website.
Plus, when you produce content that is always relevant, such as tips on buying a home or understanding market trends, you position yourself as a trusted resource. This credibility builds over time, making it more likely that clients will turn to you when they need expert guidance in real estate.
Moreover, search engines favor content that remains relevant and informative. Therefore, when optimized correctly, evergreen content can increase organic traffic to your website.
4 Evergreen Marketing Strategies for Realtors
Now that we’ve covered the benefits, let’s explore specific evergreen marketing strategies that you can use to build a lasting and effective marketing foundation.
1. Publish Helpful and Educational Content
Content that educates and informs your audience is at the heart of evergreen marketing. Many people are always seeking information about buying, selling, or investing in real estate.
By providing valuable insights, you can attract a broad audience and keep them engaged over time. Some examples of evergreen content for realtors include:
- Guides and how-tos. You can create comprehensive guides on topics like “How to Buy Your First Home,” or “Steps to Selling Your Property”. These are subjects that remain relevant and useful for years.
- Market trend analysis. It’s also a good idea to offer insights into long-term real estate market trends rather than focusing on short-term fluctuations. You can discuss things like how different economic factors influence the housing market.
- Home maintenance tips. You might also create articles or videos on maintaining or improving a home’s value. Topics like “10 Home Improvements That Increase Property Value” or “Seasonal Maintenance Checklists” can be valuable year-round.
At Jigglar, we offer several templates for checklists, roadmaps, reports, and other educational content:
These templates are all highly customizable. You can add your own branding and photos, personalize the content, and more.
2. Leverage SEO Best Practices
To maximize the visibility of your evergreen content, it’s essential to utilize search engine optimization (SEO).
Firstly, you’ll want to identify keywords with consistent search volume and integrate them naturally into your content. For example, you might target phrases like “how to buy a home” or “how to list your house”.
It’s also a good idea to optimize your content for local search terms by including location-specific keywords. For instance, “best neighborhoods in [Your City]” can attract clients who are interested in your area.
You can use Google Keyword Planner to research evergreen keywords and their popularity:
You’ll also want to use internal links to connect your evergreen content with other relevant articles on your site. This helps keep visitors engaged and improves SEO.
3. Regularly Update Your Content
While evergreen content is designed to be timeless, that doesn’t mean it should be static. Regularly updating your content ensures that it remains accurate, relevant, and valuable to your audience.
This can involve refreshing statistics and data, adding new insights, and updating SEO elements like keywords. Ideally, you’ll review your evergreen content once a year.
4. Build and Maintain a Strong Social Media Presence
Social media is an excellent platform for distributing your evergreen content and engaging with your audience. Here are some strategies to consider:
- Content repurposing. You can take your evergreen blog posts and transform them into different formats for social media, such as infographics, short videos, or carousel posts.
- Engagement and interaction. You’ll want to regularly interact with your followers by responding to comments, participating in discussions, and asking for feedback. This builds relationships and keeps your content in circulation as people engage with it.
- Scheduled posts. You can use social media scheduling tools to ensure that your evergreen content is regularly shared. Tools like Buffer or Hootsuite allow you to plan posts well in advance, ensuring consistent visibility.
Once again, you can use our Jigglar templates to create your social media posts. You’ll find designs for Instagram stories, Facebook posts, and a lot more:
By consistently sharing valuable insights and information, you can grow your following and keep your content in front of potential clients.
Conclusion
Evergreen marketing strategies provide a sustainable approach to attracting and engaging clients over the long term. This content is meant to remain relevant for years.
Here are four evergreen strategies to consider:
- Publish helpful and educational content
- Leverage SEO best practices
- Regularly update your content
- Build and maintain a strong social media presence.
At Jigglar, you’ll find tons of real estate templates that you can use for your evergreen strategies. This includes infographics, checklists, social media designs, and more. Sign up for a free trial today!
