real estate buyer information sheet template

How To Make A Useful Real Estate Buyer Information Sheet (Template)

When you’re promoting a new property, you want to give potential buyers as much information as possible as quickly as possible. Using a real estate buyer information sheet template enables you to do just that. With the right template, you can give buyers all of a property’s top-selling points in just a single page.

With a quick property overview, prospective buyers will be able to compare listings easily. More importantly, the right real estate buyer information sheet design will stand out among boring real estate listings. The right template with the right information can help you sell properties much faster.

In this article, we’ll go over three tips to help you use real estate buyer information sheet templates effectively. We’ll discuss layout, what information to include, and design, so let’s get right to it!

Step 1: Don’t Include Too Much Information

When it comes to real estate listings, your first instinct might be to include as much information about each property as possible. That makes sense since you’re asking customers to spend hundreds of thousands or even millions of dollars in some cases.

The reality is, you need to think about real estate buyer information sheets as hooks. They’re marketing tools that you can use to collect leads. When buyers are looking for a property, they might look at dozens of listings and if you include too much detail in your information sheet customers might lose track of it:

Real estate information sheet template

The perfect real estate buyer information sheet should only include a property’s top selling points. Tell customers if the property has a pool, a gorgeous kitchen, multiple storage options, and more. Those selling points are your hook and if they’re attractive enough, customers will use the contact information in that sheet to reach out to you.

Step 2: Use a Real Estate Information Sheet Template That Stands Out

Real estate buyer information sheets should look professional. You don’t want to use a design that looks like it was created in PowerPoint by an intern. If you use Jigglar, you get access to dozens of real estate buyer information sheet templates that you can use to market new properties.

With the right template, you can build anticipation for properties even without including any information about them. Take a look at this simple template, which simple showcases a standout photo from a property:

A sneak peek at an upcoming property

Our library of real estate buyer information sheet templates gives you access to professional designs that you can customize in a matter of minutes. Compare that to paying a designer with real estate experience to create an information sheet from scratch and you have a clear winner.

The information and photos that you include for each property are at the core of each real estate information sheet. However, it’s the design that’s going to get users to stop and pay attention to that information. Great real estate marketing design translates to more leads – that’s a fact.

Step 3: Use the Space In Each Template Properly

If you check out any of Jigglar’s real estate templates, you’ll notice that we include placeholder information in each of them. That’s not just to show you what each design can look like, but to provide guidance on what information to include.

Take this design, for example. It includes address information, multiple pictures, and standout feature sections:

A real estate information sheet

Take away any of those sections and you end up with a lot of white space in your real estate marketing design. That’s not necessarily a bad thing, but it’s space that you’re not using to showcase the property in one way or another.

Some designs thrive with the right use of white space. However, we recommend that you follow our suggestions on what information to include in each template. That way, you’ll be able to customize designs fast using the Jigglar editor.

The more designs that you can create, the easier it becomes to run tests to see what type of marketing your audience prefers. Armed with that information, you’ll be able to market future properties more efficiently.


Real estate buyer information sheets enable you to show off listings in a fun and engaging way that’s much better than just using text. Depending on what template you use, you can share information sheets on social media, listings websites, print them as flyers, and more.

Jigglar gives you access to a broad library of real estate buyer information sheet templates that you can customize for your listings. Using the Jigglar editor is easy and you don’t need any web design experience to customize any template that you see.

Are you ready to try out Jigglar and design your first real estate buyer information sheet? Try out Jigglar for free and get to work on a design today!

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