How to Market Real Estate Listings in 2023

As a real estate agent, you’ll want clients to quickly contact you for more information about your listings. However, the wrong marketing strategy could negatively impact your leads and sales. To make sure your homes sell, it’s important to market them properly.

Fortunately, you can easily start marketing real estate listings in 2023. By creating flyers with sneak peeks, QR codes, and calls to action, you’ll entice casual viewers to become buyers. This can set up your business for success in the upcoming year.

In this post, we’ll show you how to best market your listings in 2023. Let’s get started!

1. Give a Sneak Peek

Before inquiring about a listing, clients will want to see it. For this reason, it’s important to take high-quality photos of the home. In your real estate flyers, you can then show off a sneak peek of what the property looks like.

Sneak peeks work best for upcoming listings. Before you list the home on the market, you can advertise it as “coming soon.” This will increase interest in the property, since it is an exclusive look.

Although you can create sneak peek flyers yourself, templates can speed up this process. With Jigglar, you can start using real estate templates for social media posts, newsletters, infographics, and much more:

Jigglar website

After you create an account, sign in to your Jigglar dashboard. Then, search for the sneak peek templates:

Jigglar sneak peek templates

Hover over the template you want to use and click Open. This will enable you to customize the pre-designed template with your own images and text:

Real estate sneak peek

Be sure to add an enticing photo of the new house. Once you add your contact information, prospective clients can reach out to you even before the home hits the market.

2. Use QR Codes

Instead of showing a sneak peek, you can add a QR code to your flyer. This will encourage clients to scan the code before seeing the property:

QR code template

Using this Jigglar template, you’ll add a little bit of mystery to your listing. Since there’s no photo, viewers will likely be curious enough to contact you.

However, you can also use QR codes alongside images. After showing your listing and its information, direct clients to scan the QR code. This way, viewers will have an easy way to learn more about the property:

Real estate listing

Once you decide to use QR codes, make sure to only list them on physical flyers. This will allow people to scan them with their phones. If you display them on social media, your prospective clients won’t be able to use the code.

3. Add an Open House Call to Action

One of your main goals as a real estate agent is getting clients to view new homes. When they can see it in person, they’ll be more willing to purchase it.

To encourage people to go see your listings, you can add a call to action (CTA). This can advertise your open house event and invite new clients to come:

Open house CTA

On your flyer, be sure to include the location, date, and time for your open house. You can also specifically invite neighbors and friends in the area:

VIP open house

Rather than having an in-person event, you could decide to host a virtual open house. Instead of listing dates and times, you can simply direct viewers to call you for more information:

Virtual open house

Ultimately, you’ll want to display your new listing to as many people as possible. Once you add an open house CTA to your flyers and social media posts, you’ll entice customers to come see the home.


To be successful in real estate, you’ll have to find effective ways to market your listings. This can be the key to gaining new leads and selling homes. Once you properly advertise a listing, you can stand out from other competitor real estate agents.

To review, here’s how you can market your real estate listings in 2023:

  1. Give a sneak peek of your listings.
  2. Use QR codes for contact information or listing photos.
  3. Add a call to action to motivate clients to visit your open house.

At Jigglar, we provide many pre-designed real estate flyer templates with sneak peeks, QR codes, and calls to action. Sign up for a free trial to optimize your marketing strategy!

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