There are many ways to promote your real estate business. You may already be utilizing social media to reach your audience. However, you may now be wondering if it’s also worth launching a real estate blog.
Creating informative blog content can have several benefits. For instance, it can show potential clients that you’re an expert in your area and that you can help them sell or buy a house. However, you may need to invest a lot of time and effort into running a professional blog.
In this post, we’ll discuss whether it makes sense to market your real estate business with blog content. Then, we’ll look at the main benefits of starting a blog. Let’s dive right in!
Should You Market Your Real Estate Business with Content?
Content marketing is a popular strategy among real estate agents. In fact, a recent study by Semrush found that 61 percent of realtors use video to promote their business, while 44 percent use blog posts.
Additionally, Semrush analyzed 100 real estate blogs that generate a lot of organic traffic and noticed that the three most popular content topics are:
- Selling property
- Area and neighborhood profiles
- Renting and leasing
As you can see, many realtors use blogs to provide information about their services and local area. This way, people looking for “houses for sale in London” or “flats for rent in Adelaide” will likely come across their content.
Of course, the market can be quite competitive. In order to stand out, you’ll need to do some keyword research, using a tool like Google’s Keyword Planner:
This will help you identify popular search terms in your region and analyze the level of competition for each keyword. Ideally, you’ll want to target keywords with a decent volume of monthly searches and low competition.
Then, you can generate blog posts based on these keywords. For example, if you choose to focus on the keyword “how to sell a house”, you could write a post with tips or a checklist for home sellers.
You could even use graphics within your blog posts to make the content more interesting. At Jigglar, you’ll find a variety of pre-made templates, including infographics:
You could even incorporate videos into your content. For example, if you have a YouTube channel, you can embed clips into your blog posts to give readers a more visual idea of the properties you promote.
Creating high-quality blog content requires a lot of work. Therefore, this strategy is more likely to yield the desired results if you can dedicate time and resources to it.
3 Benefits of Launching a Real Estate Blog
If you’re still wondering whether launching a real estate blog is the right thing to do, let’s look at some benefits that this strategy can have for your business.
Build authority in your area
Writing informative blog content can help you show people that you’re an expert in the local property market. For instance, you might share some interesting facts about your neighborhood, or produce an opinion piece about current trends in real estate.
You could even create graphics with key statistics and insert them into your posts. For example, you can use our Jigglar templates to collate important data in a neat image:
Ideally, you should aim to publish a new post every week. This will help you maintain an online presence and build authority in your local community.
Drive more traffic to your site
If you have a real estate site, you’ll need to keep it active and updated. Otherwise, your rankings in Google may start to drop.
An effective way to do this is to start a blog. Publishing high-quality content on a regular basis will show Google that your site contains valuable content. This will help you climb the rankings.
Once your blog posts start ranking in the top results for relevant keywords, you should notice an increase in traffic to your site. People looking to sell or buy a house may stumble upon your agency through your blog posts. Therefore, blogging can also help you generate new leads.
Establish trust with valuable content
For many people, buying or selling a house is a life-changing experience. This means they’ll want a reliable and trustworthy realtor to help them through every step of the way.
In order to establish trust with prospects, you’ll need to show them that you can help them. One way to do this is to publish helpful content on your blog.
For example, you might show them what to look for when buying a new home, or share a few common mistakes to avoid when selling a house.
Once again, you can incorporate a few graphics into your blog content, using our Jigglar templates:
Your blog shouldn’t just contain promotional content. Otherwise, you might come across as being a little salesy.
By providing valuable content, you can help build trust with prospects and attract new leads. You might even include your contact details below each blog post so that readers can easily get in touch with you and request more information or ask for advice.
Conclusion
Publishing blog content is a popular marketing strategy among real estate professionals. It enables you to share valuable information on issues that people are interested in. However, running a high-quality blog requires work and dedication.
To recap, here’s why you should consider launching a real estate blog:
- It can help you build authority in your area.
- You can use it to drive more traffic to your website.
- Publishing valuable content can help you establish trust with your audience.
Are you ready to launch your real estate blog? Our beautiful templates can help make your content more readable. Sign up for a free trial today!
