Traditional print flyers are commonly used in real estate marketing. However, they significantly restrict your client base. They’re also not environmentally sustainable and they cost a lot to produce and distribute. But what’s the alternative?
With a shift towards digital marketing in general, digital real estate flyers are the ideal solution. You can reach a global audience, make real-time changes, and monitor success. And if you lack design skills, you can use templates to accomplish the job.
In this post, we’ll take a closer look at the role of digital marketing in real estate. Then, we’ll discuss the reasons to use digital real estate flyers instead. Let’s get started!
Is Digital Marketing the Future of Real Estate?
Last year, chief marketing officers reported a 7.9 percent rise in their digital marketing budgets while spending on traditional advertising decreased by 0.6 percent.
This by no means disregards traditional real estate marketing such as brochures and flyers. However, it certainly provides a strong incentive to utilize digital platforms as part of your real estate marketing strategy.
Real estate flyers offer plenty of opportunities to engage with your audience. You can invite residents to open home events, promote just listed properties, or share first-time home buying advice.
However, physical flyers are often discarded by recipients who don’t believe they hold much value or relevance. Think about how times you’ve glanced at the flyer through the door, only to toss it straight in the trash.
You also have to consider environmental sustainability in today’s climate. Excessive use of paper for print advertising can negatively impact brand perception. Meanwhile, you have to weigh up the financial cost of producing and distributing print resources.
Why Should You Use Digital Real Estate Flyers?
Now that you know why it makes sense to pivot towards digital marketing strategies, let’s take a look at the reasons to use digital real estate flyers.
1. Improve Your Visual Branding
Digital real estate flyers play a larger role within your overall visual marketing strategy.
This can help strengthen your real estate brand identity and communicate with your audience on an emotional level. That said, your flyers need to be visually-appealing to capture attention.
This is much easier to do with templates. At Jigglar, you’ll get access to stunning pre-made layouts for all your marketing materials like newsletters, social media posts, digital flyers, and more:
This means you don’t need design skills to achieve highly engaging assets.
All templates are fully customizable, so you can implement your own messaging, contact details, and photos. Not only that, but you can apply your own color scheme, typography, and add your real estate logo.
2. Reach a Broader Audience
Unlike traditional print flyers, digital flyers don’t restrict you to a location.
If you want to deliver print marketing materials to your client base, you’re limited to properties in your area. But digital flyers allow you to be discovered by people all over the world.
This can help you tap into new markets, rather than relying on established connections with those who already know your brand. You’re also able to leverage digital flyers across multiple channels which increases exposure.
Many top real estate agents distribute digital flyers within emails and newsletters. But you could also upload them to your website, post them to social media, or include them within property listings on real estate portals.
3. Provide Real-Time Updates
Another benefit to using digital flyers is that you can constantly update the information – even once it’s been published.
Distributing a physical flyer is a long-winded process, so the details can quickly become irrelevant. You might even sell featured properties in the time it takes to design the flyer.
But if you include digital flyers on your website or social media platforms, you can constantly make changes. This is super easy to do using Jigglar’s intuitive visual editor:
As such, you’re able to share the most up-to-date news with your audience, which is vital in a fast-moving market.
The instant deployment of digital assets allows prospects to connect with your materials much faster too, pretty much guaranteeing its accuracy. So instead of wondering whether properties are still available, they can confidently inquire about the ones they’re interested in.
4. Exploit SEO Opportunities
If you focus too much on print marketing, you’ll miss out on the opportunity to capture highly relevant traffic from the search results.
Search engine optimization (SEO) is a completely free way to generate leads. It involves making strategic adjustments to your content to win favor with search engines.
You can discover high-volume keywords using tools like Google Keyword Planner:
Then, you can incorporate these terms within your digital real estate flyers (e.g. in headings, captions, body content, etc). This causes search engines to deem your content valuable, so you get rewarded with higher rankings.
5. Monitor Success
Unlike traditional flyers, digital real estate flyers let you track key metrics. For example, you can see how many people view or share your content.
But you might also add interactive elements like buttons, contact forms, and links. In this case, you can even discover how many people click on links or schedule a property viewing.
This provides valuable insight into what works and what needs improving. If the email consistently gets opened, but the lead never converts, you might need to make your flyer more engaging or make the call-to-action more obvious.
Conclusion
Moving towards a more digital way of doing things can be intimidating. However, it removes many barriers associated with traditional advertising, which typically isn’t very cost-effective or environmentally sustainable.
To recap, here are five things you can do with digital real estate flyers:
- Improve visual branding.
- Reach a broader audience.
- Provide real-time updates.
- Exploit SEO opportunities.
- Monitor success.
At Jigglar, you don’t need to be an expert to design digital flyers. You’ll get access to a wide range of pre-built templates which are fully customizable to reflect your brand style. Get started with a 14-day free trial!
