How to Create Engaging “Coming Soon” Property Campaigns

Creating a buzz with “Coming Soon” property campaigns can be a game-changer in real estate. By building anticipation and showcasing the property’s best features, you can attract interested buyers before the listing even goes live. Of course, you’ll need the right tools for these campaigns to be effective. 

With Jigglar, you can craft teaser flyers, social media posts, and newsletters that pique people’s interest. This means higher attendance rates at open houses and more viewing appointments. 

In this post, we’ll explore how to create engaging “Coming Soon” property campaigns using Jigglar. Let’s dive right in!

Why “Coming Soon” Campaigns Work

“Coming Soon” campaigns generate interest and curiosity by offering a sneak peek into a property before it’s officially listed. They also create a sense of exclusivity, as buyers feel that they’re getting insider information.

This pre-launch buzz enables you to:

• Build a list of interested buyers.
• Gauge market interest and demand.
• Give sellers confidence with early inquiries.

With Jigglar, creating these campaigns is easier than ever, thanks to a suite of customizable templates designed specifically for real estate marketing.

How to Create Engaging “Coming Soon” Property Campaigns

So, here are four strategies that can help you build “coming soon” campaigns that drive conversions. 

1. Design Eye-Catching Teaser Flyers

A well-designed teaser flyer can be a powerful tool in your “Coming Soon” campaign. Its purpose is to provide enough information to pique curiosity and drive potential buyers to take the next step, such as contacting you for more details.

Try to use high-quality images that highlight the property’s most appealing features. This could be a stunning exterior shot, a cozy living room, or even a unique architectural detail.

Also, you’ll want to keep the text concise. Include the property’s location (but not the full address), a brief description (e.g., “Luxury Family Home with Breathtaking Views”), and a call-to-action (CTA) such as “Contact Us for Details.”

Make sure that your logo, contact information, and tagline are clearly visible.

Jigglar offers customizable flyer templates that make designing your marketing materials a breeze:

Simply upload your property’s images, add the text, and adjust colors and fonts to match your branding. 

2. Leverage Social Media for Maximum Exposure

Social media platforms like Instagram, Facebook, and TikTok are perfect for creating buzz around your “Coming Soon” campaigns. Here are some creative ideas for utilizing these channels to drive engagement:

1. Countdown posts. Build anticipation with a countdown series. For example, post a new teaser image each day leading up to the official listing date.
2. Sneak peek videos. Create short, engaging videos that showcase the property’s highlights.
3. Polls and quizzes. Engage your audience with interactive content. For instance, you might ask questions like, “Can you guess where this property is located?”
4. Behind-the-scenes content: Share stories about staging the property or fun facts about its history.

You can also use Jigglar’s “coming soon” templates for social media posts:

You’ll find customizable designs for Instagram and Facebook, which you can adapt to your countdown campaigns, quizzes, and other types of content. 

3. Craft Compelling Emails

Email marketing is a powerful way to connect with potential buyers and keep your existing audience informed. A “Coming Soon” email can serve as a direct invitation to learn more about the property.

Ideally, your email will contain the following elements:

1. Catchy subject line. Your subject line should grab attention and entice recipients to open the email. Try something like “Sneak Peek: Your Dream Home Awaits!” or “Coming Soon: A Stunning New Listing in [City]”.
2. Engaging content. Use a mix of text and visuals to highlight the property’s best features, and remember to include a link to your website or landing page for more information.
3. Call-to-action. You’ll want to encourage readers to take the next step, whether it’s scheduling a showing or reserving a spot at the open house event. 

Jigglar’s email templates make it easy to create professional, eye-catching emails:

Make sure to feature your coming soon property at the start of the email. Otherwise, many viewers may simply miss it. 

4. Use Multiple Channels for a Cohesive Campaign

To maximize the effectiveness of your “Coming Soon” campaign, you’ll want to ensure that your marketing efforts are cohesive across all channels. Here’s how to tie everything together:

• Use the same colors, fonts, and imagery across flyers, social media posts, and emails to create a unified look.
• Link your channels together. For example, include your social media handles on your flyers, and add links to your email signature.
• Plan your campaign timeline strategically. Start with teaser flyers, follow up with social media posts, and then send emails as the listing date approaches.

Pro tip: Use analytics tools on your social media pages to track the performance of your campaign. Your content may perform better on some channels than others, so you might need to make some adjustments for future coming soon campaigns. 

Conclusion

A well-executed “Coming Soon” campaign can be the secret ingredient to a successful property sale. You’ll be able to drive more people to your open house events and increase viewings. 

To recap, here are four strategies to help build excitement around an upcoming property:

1. Design eye-catching teaser flyers.
2. Leverage social media for maximum exposure.
3. Craft compelling emails.
4. Use multiple channels for a cohesive campaign.

Start creating your “Coming Soon” campaigns today. Sign up for a free Jigglar trial!