A/B testing is a powerful method used in marketing to compare two variations of an ad or web page. This is done to determine which version performs better. Understanding A/B…

It may be tempting to include as much information as possible in your marketing content. You might even use a multitude of colors, fonts, and images to make them stand…

Building and maintaining strong client relationships is the cornerstone of a successful real estate career. As a realtor, your ability to connect with clients on a personal level can differentiate…

The start of a new year is an exciting time for many people. However, you'll often find that the market cools off a bit which can lead to fewer listings.…

Real estate is a dynamic industry. Realtors have to adapt and stay on top of trends to remain relevant. If you're still doing most of your marketing using bus benches…

The secret to a successful open house is marketing. Great marketing can help you get a packed open house and the more visitors you get, the bigger the chances someone…

If you’re a real estate agent, offering virtual tours can be an excellent way to broaden your reach and improve the client experience. However, even if potential buyers won’t be…

Email marketing can be a powerful tool to promote your real estate business, but so is real physical mail. A direct mail campaign involves sending potential customers pieces such as…

In a challenging real estate market characterized by limited inventory and fierce competition among agents, it's crucial to stay ahead and maintain a competitive edge. To help real estate professionals…

As a real estate agent, you'll want clients to quickly contact you for more information about your listings. However, the wrong marketing strategy could negatively impact your leads and sales.…