Whether you’re a new real estate agent or you’ve been in the business for a while, you’ll need to prove to potential clients that you’re hardworking and trustworthy. Advertising positive real estate testimonials from clients can be a great way to do this. However, convincing people to provide testimonials can be tricky.
The good news is that with a bit of strategy, you can successfully collect (and then advertise) testimonials from your real estate clients. For example, you can pull positive reviews from social media and incentivize clients to provide feedback.
In this post, we’ll discuss why you should be seeking out real estate testimonials from your clients. Then, we’ll share three tips on how to get positive reviews from happy customers. Let’s get started!
Why You Need Real Estate Testimonials From Your Clients
Before we show you how to get real estate testimonials from clients, we’re going to talk about why this is so important. Let’s start by discussing social proof.
To put it simply, social proof refers to any evidence of a person or brand’s legitimacy, credibility, or reputation. Most psychologists and marketers agree that social proof affects people’s decision making process.
Social proof can come in many forms. It can be a word of mouth recommendation, a brief testimonial, or a simple star rating:
No matter your industry, social proof can help you earn the trust of potential customers or clients, thereby bolstering your business.
Real estate testimonials are especially crucial, because buying or selling a home is a huge, life changing event. Therefore, a little extra reassurance about a real estate agent’s track record and qualifications can go a long way.
How to Get Real Estate Testimonials From Clients
Now that you know why real estate testimonials are so important, we’re going to share three tips on how to get them!
1. Request Client Testimonials
If you’re a brand new real estate agent, every client is super important. That’s because even one positive client testimonial can have a big impact on your next lead’s decision to work with you or not.
Therefore, putting your pride aside and simply requesting client testimonials is perhaps the best way to get them. You shouldn’t be embarrassed when asking for testimonials, as this is a pretty common practice in almost every industry.
In fact, studies show that 70% of people will leave reviews for businesses when asked. So, putting in a little bit of extra effort here is probably worth it.
There are a few ways you can request real estate testimonials. For example, you might create an online form where client’s can provide an assessment of your services. Alternatively, you could simply ask for testimonials in a personal email message.
Then, once you have your first testimonial, it’s crucial to advertise it in a variety of places. If you use social media marketing, Facebook is an excellent place to start.
However, if you simple post your testimonial as plain text, if might not get very much attention. Therefore, you might want to use a Jigglar template:
With Jigglar, you get access to tons of customizable real estate templates, including plenty specifically designed for advertising client testimonials.
Using one of these testimonial templates, you can easily add your logo, contact information, client feedback, and more. This way, your real estate testimonials can have the biggest impact.
2. Incentivize Testimonials with Rewards
If you discover that you’re not having success when asking people outright for testimonials, you might need to adjust your approach. One excellent way to increase the number of testimonials you get is by incentivizing people to leave them.
You can do this by providing some sort of reward. For instance, you could offer freebies like an e-book with tips for new homeowners or a real estate calendar. Or, you might consider partnering with local businesses to offer things like gift cards and discounts.
Then, be sure to advertise this feedback on a variety of platforms. In addition to Facebook, you could share client testimonials on Instagram:
Since you’re rewarding clients for these testimonials, you might even ask them for a personal photo. This way you can add it to your post to give it a more personal touch. Of course, make sure you ask your happy clients for permission to do this beforehand.
3. Pull Testimonials From Social Media
As we mentioned, directly asking for a review is one of the best strategies. However, you’d be surprised by how many people leave reviews on social media without being solicited, especially when they have a positive experience.
So, you might have some glowing real estate testimonials that you don’t even know about! To find them, you can audit all of your social media profiles. In addition to post comments, make sure you review any direct message conversations.
Then, when you find a hidden gem, just make sure to confirm with the client that you can share their testimonial. And of course, don’t forget to use a stunning template to share it on your social media accounts:
Additionally, if you want to make sure no testimonial slips through the cracks, you may want to sign up for a monitoring tool such as Mention.
Conclusion
Building and maintaining your reputation as a realtor can be a challenge. Without any social proof, you’re unlikely to win over clients. That’s why positive feedback from happy clients can be a boon for your business.
To recap, here are three ways you can get real estate testimonials from your clients:
- Request client testimonials.
- Pull testimonials from social media.
- Incentivize client testimonials with rewards.
Once you’ve collected some positive reviews from your real estate clients, the next step is to market them. Sign up for Jigglar to access tons of customizable testimonial templates for real estate!
