Crafting a standout property listing is essential for attracting potential buyers or renters. This should be designed in a way that prompts home seekers to schedule a viewing or at least reach out for more information. But you might not know how to make your listings more impactful.
Fortunately, it’s not that difficult. For instance, you can use our Jigglar templates to include high-quality visuals in your listings. You might also add a personal touch and use storytelling to make your content even more interesting.
In this post, we’ll show you how to write a real estate listing that stands out. Let’s get started!
1. Start with a Compelling Headline
The headline is the first thing potential buyers see, so it needs to be eye-catching and informative. It should be concise yet descriptive, and it should also highlight the most attractive features of the property.
For example, instead of a generic title like “3-Bedroom House for Sale,” consider something more enticing, such as “Charming 3-Bedroom Home with Spacious Backyard in Family-Friendly Neighborhood.”
At Jigglar, most of our listing templates include compelling headlines:
Of course, you can customize these headlines to reflect the nature of your properties and their key features.
2. Add a Personal Touch
A personal touch can differentiate your listing in a crowded market. You might consider including a quote from the current owner about what they’ve loved about living in the property, or share your own insights if you’re familiar with the neighborhood.
For example, you could add a line like “The owners have cherished watching the sunset from the front porch every evening,” or “As a realtor, I’ve seen many beautiful homes in our neighborhood, but this one truly stands out for its warmth and old-world charm.”
This personal element can create a connection and make the listing feel more authentic.
3. Leverage High-Quality Visual Content
High-quality images and videos are crucial to showcasing a property’s best features and making a strong first impression.
However, taking professional photos is not enough – you’ll also need to incorporate them effectively into your listings. The good news is that Jigglar makes this super easy.
Our listing templates include plenty of space for property photos, and you can easily upload your own images:
If you’re creating videos, you can share them on social media channels like Facebook and Instagram. For example, reels have become very popular on Instagram, with an average reach rate of 30 percent (twice as much as any other type of content on the platform).
4. Optimize with Keywords
Search engine optimization (SEO) is an important component of your real estate listings. By including relevant keywords, you can increase your properties’ visibility on relevant search engines and platforms.
Think about the terms that potential buyers might use when searching for a property like yours. Common keywords include the number of bedrooms, location, type of property (e.g., “condo,” “bungalow”), and notable features (e.g., “waterfront,” “open floor plan”).
However, you’ll want to avoid keyword stuffing. Your listing should read naturally and be engaging, not just a string of search terms.
5. Highlight Unique Selling Points
Every property has something special to offer, whether it’s a stunning view, a recently renovated kitchen, or proximity to top-rated schools.
It’s important that you identify these unique selling points (USPs) and make sure that they are mentioned in your listing. Buyers are often looking for specific features, so clearly showcasing what sets your property apart can make a significant difference.
Jigglar’s just listed templates contain sections dedicated to your property’s features:
We recommend using a list format, rather than paragraphs. This makes it easier for viewers to absorb the information about the property.
6. Feature the Neighborhood
For many home seekers, the location is just as important as the property itself. Therefore, it’s a good idea to include information about the neighborhood, focusing on what makes it desirable.
Is it close to top-rated schools, parks, shopping centers, or public transportation? Are there popular restaurants, cafes, or cultural attractions nearby?
Highlighting these local amenities not only enhances the appeal of the property but also helps potential buyers envision living in the area. You might even include photos of the neighborhood in your listings.
7. Include a Call to Action
Every effective listing needs a strong call to action (CTA). This should urge the potential buyer to take the next step.
You’ll want to use clear and direct language to guide them on what to do next. Examples of powerful CTAs include “Schedule a private tour today!” or “Contact us now to learn more and make this beautiful home yours!”
Our Jigglar templates for property listings include CTAs. If you’re sharing these on social media, you might want to include a link to a relevant page:
For instance, you might direct them to your contact form, or a page where they can schedule a viewing.
Conclusion
When an individual is actively looking for a new home, they’ll likely come across dozens if not hundreds of listings. Therefore, you’ll want to make sure that yours stand out from the rest.
To summarize, here’s how to write a real estate listing that grabs attention:
- Start with a compelling headline.
- Add a personal touch.
- Leverage high-quality visuals.
- Optimize with keywords.
- Highlight unique selling points.
- Feature the neighborhood.
- Include a call to action.
Jigglar’s highly visual and professional templates can help you create listings that drive interest and engagement. Get started with a free trial today!
