Millennials have, for a while, been the largest group of home buyers, displacing “boomers” from the title. 38% of millennials in the US own their own homes and this is a demographic that’s ripe for targeting if you’re a realtor. The majority of millennials don’t own property yet and they’re at an age where they might be primed to buy their first home.
The challenge in targeting millennials as realtors is that they’re well aware of many of the old marketing “tricks” used in real estate. Millennials aren’t going to be happy if they have to call you to get a price, and they might prefer to send a text over calling at all. Understanding differences such as these is key to closing sales with this demographic.
In this article, we’re going to go over four tips for targeting millennial homebuyers with real estate marketing and discuss why they’re effective. Let’s get to it!
1. Be Upfront About Pricing
It used to be relatively common not to disclose property prices in marketing materials or online. If you saw a property you liked and wanted to know its cost, you had to look up the realtor’s information and call them or even schedule a visit. As you might imagine, that kind of tactic doesn’t fly with millennials.
This demographic is big on cutting out unnecessary back-and-forth when making large purchases. They want to know prices up front so neither party wastes their time, and they don’t want to have to call someone to find that information.
Most of Jigglar’s listing templates include pricing information. That example you see above is from our Just Listed template collection, and you can easily customize any aspect of that design using the Jigglar editor.
You can use these listing templates to publish information about properties on sale on social media, flyers, postcards, and pretty much any type of marketing material you prefer. Jigglar includes real estate listing templates for different formats, so go ahead and check out the library of options.
2. Highlight the Property’s Key Features
It’s easier than ever for home buyers to consider multiple properties at once. A quick online search can help you a wealth of properties for sale in almost any area of your choice. That means if you want your listings to stand out for prospective millennial homebuyers, you need to get their attention fast.
The first thing that most people look at when considering properties is the price, which we covered in the last section. If the price fits their budget and they like what they see in pictures, they’ll move on to specific property features:
There is a large selection of Jigglar templates you can use to share listings that highlight the unique features of that property. That means the number of bedrooms, bathrooms, square footage, amenities, and anything else that warrants mentioning upfront.
If the price and the features are to the buyer’s liking, they’ll reach out to you. That brings us to our next tip for wranging millennial homebuyers, and that is offering multiple channels for contacting you.
3. Offer Multiple Contact Channels
It’s a well-documented fact that millennials and other more recent generators don’t necessarily love phone calls. More specifically, they don’t want to get on the phone to talk to a business, even if that business can help them buy a home.
If you want to focus on targeting millennial homebuyers, you should offer alternatives for contacting you about listings. With Jigglar templates, you can easily include emails and QR codes that open texting apps:
Jigglar includes a QR generator you can use to generate codes. These codes can help potential buyers send you quick text messages to get the conversation started and even direct buyers to specific URLs, such as your realtor website.
At some point, your millennial clients will be open to phone calls or meeting you in person to see the property. However, offering to start the conversation via email, text, or even social media should help you increase the number of leads you get.
4. Get Creative With Your Copy and Designs
Millennials like to think of themselves as more relaxed than older generations. You can see this reflected in marketing geared toward millennials and younger cohorts. The overall copy and design for these “modern” generations tend to be a lot more direct and fun.
Jigglar templates reflect this. You have a massive library of templates, all featuring modern designs. We also offer plenty of templates designed to help you increase engagement and get potential customers to stop and check them out:
Jigglar can help you with the designs, but the copy is up to you. If you’re also a millennial, you know how to speak to your generation. If you’re not, you might want to consult with a millennial coworker so they can review your copy and tell you if it’s engaging enough.
Conclusion
The average age range for millennials is between 28 and 43. That means you have a massive demographic right at the age when people start buying properties. Most US millennials are not homeowners yet, so it makes sense to focus on them when marketing new listings.
If you want to focus on targeting millennial homeowners, consider following these tips:
- Be upfront about pricing.
- Highlight the property’s key features.
- Offer multiple contact channels.
- Get creative with your copy and designs.
If you’re ready to start working on marketing materials for millennial homebuyers, consider using Jigglar. You can try Jigglar for free and see the hundreds of templates the service has to offer. Try Jigglar today!
