3 Real Estate Marketing Ideas for the Holiday Season

As a real estate agent, you can use the holiday season to increase brand awareness and generate new leads. However, if you’ve never done this before, you may be looking for some real estate marketing ideas for Christmas.

Fortunately, our Jigglar templates make it easy to create a Christmas-themed marketing campaign. For example, you can send your past and existing clients a card as a token of your appreciation, and attract new ones with fun events. 

In this post, we’ll look at a few ways that you can use the festive season to your advantage. Let’s get started!

1. Send Holiday Cards

In this digital age, Christmas cards are losing their popularity. Many people now send their best wishes with instant messages. 

However, this doesn’t mean that traditional holiday cards have lost their appeal. If anything, your client might be pleasantly surprised to find them in their letterboxes. 

Sending holiday cards can be a way to show past clients that you haven’t forgotten about them. Plus, it shows them that your agency is still up and running and they can reach out to you if they‘re looking to buy or sell again (or refer someone who is).

At Jigglar, we offer several holiday-theme real estate templates. You can choose one you like and customize it to suit your needs:

Christmas card by Jigglar

Then, you can print off some copies and post them to your clients. We recommend that you write your own message inside the cards. This personal touch can go a long way in retaining your clients:

Jigglar Christmas card template with message

At Jigglar, we also have templates for digital Christmas cards:

Jigglar Christmas cards for social media

If you’re an eco-conscious company, you might want to avoid using paper. Instead, you could send virtual cards via email or messaging apps like Whatsapp.

2. Run Giveaways

You can also take advantage of the holiday season by running giveaways. If you’ve never done this before, you may feel a little intimidated by the process.

However, you don’t need to offer anything extravagant. For example, you could simply team up with your local confectionary to give away a free hamper with Christmas treats. 

When it comes to the contest itself, there are several things you can do. Let’s look at some ideas:

  • Ask people to submit photos of their neighborhood and select the best image.
  • Post a question on Facebook or Instagram and choose the best answer in the comments.
  • Encourage users to comment on your post and tag a friend (this can help you increase brand awareness).

Once you’ve decided what type of giveaway you want to run, you can use our Jigglar templates to promote it:

Jigglar template for promoting giveaways

Remember to include all essential information in your post. This includes the deadline and the rules of the competition.

We also offer templates that you can use to run the contest. For example, you might do a coloring in competition:

Jigglar's template for coloring in competition

You could distribute these papers by post with complete submission instructions:

Jigglar's template for coloring in competition

Alternatively, you could use our Facebook templates to ask your followers a question and select the best reply:

A Jigglar template for asking questions on Facebook.

This type of giveaway can also help you increase user engagement on your social media pages. Most people love sharing their preferences and opinions with others!

3. Host Holiday-Themed Open House Events

Finally, you might want to consider hosting a holiday-themed open house event. This can be an effective way to spread some cheer with potential home buyers and generate new leads. 

You don’t need to go overboard with the decorations. Instead, you could aim for a cozy ambiance, with a simple Christmas tree and a lit fireplace. Additionally, you might team up with a local cafe to offer festive drinks and treats during the event. 

At Jigglar, we have several templates that you can use to advertise your open house events

Jigglar template for open house events.

While you’ll want to stick with your brand colors, we recommend that you add a few Christmas elements to your poster. For example, you could include photos of the decorated house and traditional holiday food.


The festive season may be a hectic time for businesses. As a real estate agent, you can use this period to increase brand awareness and show past and existing customers that you appreciate the trust they have placed in you. 

To recap, here are some effective real estate marketing ideas for Christmas:

  1. Send Christmas cards to show past clients that your agency is still active and they can reach out to you if they’re looking to buy or sell again. 
  2. Run giveaways to show your appreciation and increase brand awareness. 
  3. Host holiday-themed open house events.

At Jigglar, we offer a wide variety of Christmas-themed templates for different mediums, including Facebook and Instagram posts. Sign up for a free trial today!

Share this post

Share This Post

Recent Articles