Getting ahead of the pack in real estate is no simple feat. In such a competitive market, you’ll likely need an edge when it comes to marketing and lead generation.
Incorporating video content into your real estate marketing strategy can be a great way to stand out. That’s because video marketing can attract viewers and potential clients. Plus, you can include more valuable information in a video than you can in a static image or text block.
In this article, we’ll discuss the benefits of using video marketing in real estate. Then, we’ll show you three methods to help you get started making real estate videos. Let’s dive in!
The Benefits of Using Video Content in Real Estate Marketing
There are many benefits to using video content in modern marketing. With this format, you can fit more information into your digital space.
Furthermore, since real estate requires documentation of dynamic, physical spaces, using video can be extremely helpful. A video can provide a more realistic depiction of a property than a picture or a description.
Using video content can also lead to a boost in conversions and a wider audience. Moreover, video is especially effective on social media, allowing you to pack a lot of content into a single post or ad.
Video content can also make it easier for your audience to get to know you. Your body language, mannerisms, and tone of voice can offer a fuller picture of who you are. This can make you more approachable and help build credibility and trustworthiness.
How to Get Started Using Videos in Real Estate Marketing (3 Methods)
Fortunately, utilizing videos in real estate can be simple. The hardest part is investing the time to film and edit clips. However, once you create a process for creating your content, putting it together will likely be a cinch. Now, let’s look at some ways you can incorporate real estate video marketing into your overall strategy.
1. Provide House Tours Using Video
The traditional way of showing off a house online is with a gallery of images and a wall of text. When you think about it, the work that goes into creating all of that content is likely significant.
In comparison, filming a short video of yourself walking through a house and describing its features is probably less complicated. Not only that, but a video walkthrough is essentially the same as a private house tour. If you’re not sure where to get started, this is a great way to leverage video content.
In the digital age, potential buyers may be more likely to sit and watch a two or three-minute video than they are to scroll through dozens of pictures and lengthy descriptions. This means they might stick around for your entire pitch, rather than just skimming it and moving on.
In a nutshell, brief, direct, and high-quality video content can offer a great way to present a house. Keep in mind that editing out unnecessary sections is important for delivering the most value in the shortest amount of time. This will help you get your message across and maintain the attention of social media scrollers.
2. Offer ‘How-to’ Videos for Homeowners
‘How-to’ videos can be another valuable tool for realtors looking to build an online audience. There is a lot of helpful information for homeowners about buying and maintaining a property, and video offers an efficient way to teach it.
You can even use Jigglar templates to supplement your video tips. Since our designs can easily be optimized to fit any social network, you can advertise them on platforms such as Twitter and Instagram.
By providing relevant educational videos, you can establish your credibility as a helpful and knowledgeable expert in the real estate field. This valuable content will not only attract viewers, but it might also give potential customers a reason to choose you over the competition.
Some examples of useful homebuying topics are:
- Things to be wary of when buying a home
- How the bidding process works
- Types of mortgages
- Down payments and closing costs
Some examples of home repair topics are:
- Tips for interior painting
- How to fix a leaky faucet
- How to unclog a drain
- A lawn care schedule
These tips can help prepare your clients for buying and owning a home, while helping you build your brand as a realtor. You can then use this content to direct viewers to your website or social media page, where you can convert them into customers.
3. Introduce Real Estate Agents
An educational video can expand your reach, but a personal one can help your audience get to know you as a person. What’s more, there has been a notable shift in marketing recently. For many viewers, authenticity and personality now trump extreme professionalism and tradition.
Videos where you open up about yourself or talk about your journey as a realtor are a great way to connect with your audience. This type of content is especially effective on social media and can help you stand out in a sea of nameless realtors looking to make a sale. Posting authentic video content in conjunction with custom Jigglar templates is a great way to build a strong social brand.
Of all the professions, realty is one where you can really let your personality shine, so don’t be afraid to get vulnerable. You will spend a lot of time with your clients, so building that relationship early on can make a big difference.
Conclusion
When you know how to incorporate video content into your real estate marketing strategy, you can generate more leads and hopefully more sales. It might seem intimidating to create videos for your audience at first, but the extra effort may be what sets you apart.
To recap, here are some simple ways you can utilize video content in real estate marketing:
- Show properties in a more engaging way.
- Provide useful tips for prospective buyers.
- Let your audience get to know you via more personal videos.
Are you looking for real estate templates to post alongside your videos? Sign up for a Jigglar free trial to explore our designs today!
