In comparison with text-based marketing, real estate visual marketing enables you to create an emotional impact and leave a lasting impression. But if you lack an eye for design, you might have already ruled it out.
The good news is that even complete beginners can put together engaging campaigns using pre-made templates, which you can customize with your own images, colors, fonts, and logos. Social media is a great opportunity to incorporate visual assets, but you can also utilize email and print marketing.
In this post, we’ll take a closer look at real estate visual marketing. Then, we’ll explore three ways to use visual marketing to attract more clients. Let’s get to it!
What is Visual Marketing (And Why Is It Important)?
As the name suggests, real estate visual marketing essentially refers to any marketing materials that rely on high-quality visual media like images, graphics, and videos.
Naturally, in comparison with text-based marketing, it’s much more engaging, which can give you a competitive edge in saturated real estate markets. Visual elements such as color are also heavily associated with emotions.
For example, certain shades can promote calmness while others drive action or initiate desire. Therefore, you can leverage visual marketing to capitalize on emotion-based decisions, rather than logic-based processing.
Additionally, this type of content is a great way to add more value for clients. For instance, it can be easier to show off key features and angles using visual content that lets you capture details that aren’t as easy to describe in writing.
Finally, real estate visual marketing can also help you reach new markets. The nature of images and videos makes them highly shareable. Meanwhile, certain demographics are more inclined to engage with digital media, which makes it ideal for targeting specific client groups.
3 Ways to Use Real Estate Visual Marketing to Attract More Clients
If you lack design skills, the best way to get started with real estate visual marketing is to use high-quality templates. At Jigglar, you’ll get access to a range of marketing materials like flyers, brochures, newsletters, social media posts, and more:
Better yet, all layouts are completely customizable, so you can add your own colors, images, logo, and contact details. In this section, we’ll share three ways to use Jigglar templates to boost your real estate listings.
1. Publish Engaging Social Media Posts
Social media gives you access to a huge global audience, so it’s a great spot to secure more clients. Facebook is currently the most popular social network with over 3 billion active users, but YouTube and Instagram follow closely behind.
Naturally though, these platforms are saturated with content, and users get inundated with marketing promotions daily. Therefore, it’s important to make your posts stand out.
One of the best things about Jigglar is that you can freshen up your social content strategy using dedicated holiday-themed and seasonal layouts:
You’ll also find templates for a range of different purposes. You can market new listings, share recently sold properties, and promote open home events. Plus, there are other ways to make your social content more engaging.
We’d always recommend using high-resolution property photographs, preferably captured by a professional. On top of that, you can boost visibility using hashtags and location tags to attract highly relevant traffic.
2. Send Captivating Emails and Newsletters
Another great way to take your real estate visual marketing up a notch is to utilize email marketing.
The good thing about this method is that you’ll be marketing properties to clients who’ve signed up to your mailing list. Since interest has already been expressed by these individuals, it can be easier to score conversions.
As is the case with social posts, you can send all kinds of visual content to your clients’ inboxes. But real estate newsletters can be particularly effective since they provide plenty of opportunities to combine visual assets like infographics and photos:
You can also add more pages to your Jigglar newsletter template if you require more space. Plus, you can leverage distinct color contrasts, bold typography, icons, images, and logos to demand attention and reinforce your branding.
Newsletters are also the perfect place to nurture meaningful client relationships. It’s the chance to warm people up to the idea of listing or buying a property, so feel free to mix up your content with market reports, community news, and homebuyer checklists.
3. Distribute Eye-Catching Print Materials
Despite the popularity of digital media, print marketing also plays a crucial role in your real estate visual marketing strategy.
At Jigglar, you’ll find tons of print marketing materials including brochures, flyers, and promotional postcards. Besides the usual property-based layouts, the nature of print marketing enables you to bring a bit more flair and creativity to your content:
This is especially true if you plan to use postcards. The limited physical space means you have to really seize the opportunity to highlight your offer/message as quickly as possible. As such, it provides a great opportunity to branch out from your usual marketing activities.
This is also a great way to establish strong customer relationships and increase brand trust and loyalty. Not only that, but it enables you to set yourself apart from the crowd and bring a human touch to your campaigns.
Conclusion
If you want to make your real estate content stand out from the competition, it needs to pack a punch. The easiest way to do that is to rely on emotion-invoking visual assets like high-quality images, graphics, and videos.
Here are three ways to use real estate visual marketing to win more clients:
- Publish engaging social media posts.
- Send captivating emails and newsletters.
- Distribute eye-catching print materials.
At Jigglar, you’ll get access to a library of pre-designed templates to form the foundations of your digital and print marketing campaigns. Plus, you can customize layouts to match your exact brand style. Get started with a 14-day free trial!
