Building and maintaining strong client relationships is the cornerstone of a successful real estate career. As a realtor, your ability to connect with clients on a personal level can differentiate you from the competition and ensure long-term success.
This can be as simple as inviting them for coffee or checking in with them via email. But you could also host exclusive events like open houses, and create personalized marketing material. The latter can be very effective if you use professional templates like what you find on Jigglar.
In this post, we’ll show you how to build strong client relationships using seven strategies. Let’s dive right in!
1. Send Personalized Emails
Personalized emails are a powerful way to demonstrate your attentiveness and care for your clients. Rather than sending generic messages, you’ll want to tailor your communications to address each client’s unique needs and interests.
For instance, if you know that a particular home seeker is interested in properties with large gardens, you can highlight such listings in your emails.
Other ways to personalize your emails include:
- Using the client’s first name
- Mentioning specific details from previous conversations
- Sending timely updates on new listings or market trends relevant to their preferences
These are all simple things, but they can have a great impact on your clients.
2. Produce Engaging Newsletters
Newsletters are an excellent tool to keep clients informed and engaged. By regularly sharing valuable content, you can position yourself as an expert in the real estate market and maintain a presence in their minds.
Here are some content ideas for your newsletters:
- Market updates and insights
- Home buying or selling tips
- Success stories and testimonials
- Upcoming local events or community news
Additionally, you can utilize our Jigglar templates to create professional newsletters that reflect your brand:
Our newsletter templates are very customizable. You can upload your own photos and logos, change the colors and typography, and of course, add your text and content.
3. Schedule Regular Client Check-Ins
Consistent communication is key to maintaining strong relationships. Therefore, you’ll want to schedule regular check-ins with your clients, even when there are no immediate transactions.
These may include quarterly phone calls, bi-annual coffee meetings, or annual home anniversary cards. Such interactions show that you value the relationship beyond just business.
Ideally, you’ll use a customer relationship management tool to track your communications with clients, and set reminders for future check-ins.
4. Host Events
Hosting events provides a personal touch that can significantly strengthen your client relationships. Events offer an opportunity for face-to-face interaction in a relaxed setting, allowing you to build rapport and trust.
For example, you might host open houses with exclusive previews for past clients. Or, you could throw client appreciation parties.
Meanwhile, organizing local community events or charity fundraisers can help you maintain connections as well as raise brand awareness.
At Jigglar, you’ll find several templates for promoting events like open houses:
You can print these as flyers, use them in your emails, or publish them on social media.
5. Utilize Social Media
Social media platforms like Facebook, Instagram, and LinkedIn are excellent for maintaining ongoing engagement with your clients. You can use them to share updates, industry news, and personal milestones to build a sense of community and connection.
You’ll want to post regularly to maintain an online presence and engage with your clients by liking and commenting on their posts. It’s also a good idea to share behind-the-scenes content to humanize your brand.
You’ll find lots of social media templates on Jigglar. These include Instagram and Facebook for promoting events, sharing interesting facts about the local market, wishing people a happy holiday, and more:
Once again, you can customize these templates to align with your brand.
6. Offer Exclusive Insights and Previews
Clients appreciate feeling valued, so you’ll want to offer them exclusive insights or previews of new listings before they hit the market. This not only makes them feel special but also positions you as a proactive and well-connected agent.
For instance, you might create a VIP email list for exclusive updates. You could even host private showings for high-value clients.
Another idea is to share “coming soon” properties on social media and tag select clients in them.
7. Seek and Act on Feedback
One of the most powerful ways how to build strong client relationships is to take their feedback seriously.
You’ll want to show your clients that you value their opinions by seeking feedback and acting on it. This demonstrates your commitment to improving their experience and highlights your dedication to client satisfaction.
For instance, you might send post-transaction surveys, ask for testimonials and reviews, or hold follow-up meetings to discuss any concerns or suggestions.
Additionally, you can utilize feedback to refine your services and address any potential issues proactively.
Conclusion
Learning how to build strong client relationships is an essential aspect of your real estate business. The key lies in treating each client as a valued individual, not just a transaction. As we have seen, there are several things you can do to show clients that you care about them.
For instance, you might send personalized emails and check in with them on a regular basis. You can also invite them to exclusive events and connect with them on social media. Another effective strategy is to ask for their feedback and remedy any issues that they may have.
At Jigglar, our real estate templates can be customized to suit different occasions and purposes. Sign up for a free trial today!
