Real estate is a competitive field, and it requires a year-round strategy. One way to freshen up your marketing materials is to create content based on the seasons. Right now, that means using summer real estate flyers.
Incorporating seasonal themes into your advertisements can show potential leads that you’re up-to-date on the latest market trends. It also shows that you’re readily accepting new clients. There’s a handful of real estate flyers you can use that will engage readers and make your branding more memorable.
In this post, we will briefly discuss the effectiveness of seasonal marketing. Then we’ll provide a list of potential flyers agents can use for the summer season. Let’s jump in!
The Effectiveness of Seasonal Marketing
The seasons provide natural opportunities for real estate agents to market their properties and services. Aligning your marketing efforts with the changing of the seasons lets you take advantage of increased traffic and attention from potential buyers and sellers.
There are typically more homebuyers searching for properties during the spring and summer months than any other time of year. This is partly due to families often wanting to move before the start of the new school year. As a result, real estate agents who focus their marketing efforts during these months are more likely to find success.
If you’re selling a beachfront property, you could market it as the perfect summer getaway. By taking advantage of unique opportunities like these, you can make your properties and services stand out from the competition.
Even if someone isn’t actively looking to buy or sell a property during a certain season, they may still be open to learning about new listings or hearing about your services. By staying top of mind with potential clients through seasonal marketing, you’ll be in a better position to earn their business when they are ready to make a move.
3 Best Summer Real Estate Flyers
Now that we understand why seasonal marketing can be so effective, let’s take a look at some examples for inspiration. Below are three of the best summer real estate flyers to consider using.
1. Season of Selling Reminder
As we mentioned, summer is one of the most popular months for home buying. If you’re looking to attract sellers, you can create a real estate marketing flyer that instills a sense of urgency and encourages them to act now:
You can use this flyer for your printed materials or share it on your website and social media.
2. Local Summer Event and Activities Promotion
Consider creating a flyer that highlights special summertime events or activities in your community that would be appealing to potential homebuyers:
This could include anything from open houses to farmers’ markets and outdoor concerts.
These types of summer real estate flyers can help potential buyers get a sense of what to expect from the neighborhood. Inviting them to local events or gatherings can make them feel included and, in turn, more receptive to the area.
3. Summer Sales and Deals
You can also use your flyers to promote any special deals or discounts you may be offering during the summer months:
For example, if you’re running a promotion for first-time homebuyers, you can use quality images that grab users’ attention, then concisely include all the details of your services and discounts. Finally, don’t forget to include your contact information on every flyer so interested buyers can easily get in touch with you.
Regardless of the type of summer real estate flyer you want to create, it’s best to use premade templates such as the ones we offer at Jigglar. You can browse our impressive collection of layouts and simply replace the placeholder content with your information. Then you can easily switch out your marketing materials as the seasons change and your promotions need updating.
To grow your real estate business, it’s important to take a proactive, innovative approach to your marketing. One of the ways that you can do that is by leveraging seasonal marketing.
As we discussed in this post, there are a few key types of summer real estate marketing flyers that can be particularly effective in driving interest and generating leads. You can use ads that remind sellers now is the season to act, promotions to showcase local events and activities, and flyers that inform leads of current sales and discounts.
Are you ready to start creating your summer real estate flyers? Sign up for a free Jigglar trial today to access our extensive library of templates!